Podcast The Drum Podcasts #podcastadvertising

Listen: A podcast about podcasting, with Spotify and marketing-podcasters


By Sam Anderson, Network Editor

June 10, 2024 | 2 min read

In the latest episode of The Drum Network Podcast, we speak to Spotify about their latest ‘trends tour’ and four leading marketers about their own podcast journeys.

A pair of headphones on a yellow background

Podcast advertising's on the up. We talked about it with Spotify on The Drum's podcast. / C D-X via Unsplash

Spotify’s ‘2024 Podcast Trends Tour’ launched a couple of weeks back, with a lot of data telling one story: podcast advertising is big business, and still going.

To wit: in a trend it’s calling ‘podfluencers’, the audio giant has found that 63% of people trust their favorite podcast host more than their favorite social media influencer. That trust, they say, is key to more tangible outcomes – like the finding that a similar 62% of people have taken action after hearing a podcasting ad.

It’s those stats we’re interrogating in this week’s episode of The Drum Network Podcast, featuring first a conversation with Spotify Advertising’s global brand strategy and thought leadership lead, Jenny Haggard. We then stress-test the reports findings with four marketers-turned-real-life-podcasters: Brew Digital’s Haydn Woods-Williams, MG Empower’s Maira Genovese, PrettyGreen’s Sammy Albon, and Amplify’s Fayola Douglas.

For more earworms, head on over to The Drum’s podcast hub.

Podcast The Drum Podcasts #podcastadvertising

Content created with:

MG Empower

MG Empower is a global integrated marketing agency that empowers brands with data-driven storytelling. As part of the DXG Group - a world-leading group of Hubspot...

Find out more

Brew Digital

We are not your typical digital marketing agency. We are a full service agency that places trust, partnership, and human connection at the centre of what we do.


Find out more


We solve problems.

At the heart of any problem is a person. A real person. What they think, believe, want or need. We help brands to connect with them and...

Find out more


We are PrettyGreen. An Independent, Award Winning Agency for communications Less Ordinary We do creative less ordinary. Creative less obvious. Less cringe surveys....

Find out more

More from Podcast

View all


Industry insights

View all
Add your own content +