Podcast The Drum Podcasts #podcastadvertising

Listen: A podcast about podcasting, with Spotify and marketing-podcasters

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By Sam Anderson, Network Editor

June 10, 2024 | 2 min read

In the latest episode of The Drum Network Podcast, we speak to Spotify about their latest ‘trends tour’ and four leading marketers about their own podcast journeys.

A pair of headphones on a yellow background

Podcast advertising's on the up. We talked about it with Spotify on The Drum's podcast. / C D-X via Unsplash

Spotify’s ‘2024 Podcast Trends Tour’ launched a couple of weeks back, with a lot of data telling one story: podcast advertising is big business, and still going.

To wit: in a trend it’s calling ‘podfluencers’, the audio giant has found that 63% of people trust their favorite podcast host more than their favorite social media influencer. That trust, they say, is key to more tangible outcomes – like the finding that a similar 62% of people have taken action after hearing a podcasting ad.

It’s those stats we’re interrogating in this week’s episode of The Drum Network Podcast, featuring first a conversation with Spotify Advertising’s global brand strategy and thought leadership lead, Jenny Haggard. We then stress-test the reports findings with four marketers-turned-real-life-podcasters: Brew Digital’s Haydn Woods-Williams, MG Empower’s Maira Genovese, PrettyGreen’s Sammy Albon, and Amplify’s Fayola Douglas.

For more earworms, head on over to The Drum’s podcast hub.

Podcast The Drum Podcasts #podcastadvertising

Content created with:

MG Empower

MG Empower is a global integrated marketing agency that empowers brands with data-driven storytelling. As part of the DXG Group - a world-leading group of Hubspot...

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Brew Digital

We are not your typical digital marketing agency. We are a full service agency that places trust, partnership, and human connection at the centre of what we do.

We...

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Amplify

We solve problems.

At the heart of any problem is a person. A real person. What they think, believe, want or need. We help brands to connect with them and...

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PrettyGreen

We are PrettyGreen. An Independent, Award Winning Agency for communications Less Ordinary We do creative less ordinary. Creative less obvious. Less cringe surveys....

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