By Amy Houston, Senior Reporter

June 10, 2024 | 1 min read

The whimsical ad brilliantly portrays the rabbit hole you can go down when searching through the platform.

This cinematic spot from Pinterest features a metaphorical Alice descending into a fantastical Wonderland, discovering unexpected treasures and being inspired by things she would have never searched for.

The journey begins with ‘Alice’ tumbling down the rabbit hole – a metaphor for the endless possibilities that Pinterest offers. As she navigates through the enchanting world, viewers are treated to a visual feast of vibrant scenes and imaginative settings.

One of the standout features of this ad is the decision to use real props instead of solely relying on CGI. The in-house team meticulously crafted sets and props, adding an authentic, tactile quality to the ad that enhances its visual appeal.

The real props bring a sense of depth and realism to the fantastical scenes, making the protagonist’s journey feel more genuine and relatable. It also pays homage to the handcrafted, personalized nature of the content that the platform celebrates

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