Awards Case Studies The Drum Awards For Marketing Americas Marketing

How a campaign made Toybox 3D printer sales soar

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By The Drum, Editorial

June 6, 2024 | 4 min read

Winning Commerce Gold in The Drum Awards for Marketing Americas is Pearmill and Toybox. Here is the award-winning case study.

Example of winning work

Example of winning work

Objective

Pearmill’s digital marketing performance agency has a proven track record of delivering unprecedented growth for a broad range of industries in various sectors, including e-commerce brands. One of their success stories is Toybox, an innovative 3D printer for kids’ toys, which enlisted Pearmill’s expertise at a pivotal point in their business.

Toybox had set several objectives for their partnership with Pearmill, including achieving profitability for the first time, selling 28% more inventory than the previous year, hitting a 3X return on ad spend (ROAS), driving sales in the U.S., and expanding into the U.K. market, all while using a flat advertising budget compared to the previous year.

Strategy

To achieve these ambitious goals, Pearmill utilized their "sprint planning process," which involved developing breakthrough, performative creative, optimizing the total media mix, and driving rapid, smart scaling of budgets.

Execution

The first step in Pearmill's approach was to develop breakthrough, performative creative for Toybox. This involved creating compelling ad content that would resonate with Toybox’s target audience and drive engagement and conversions. Pearmill’s team of creative experts worked closely with Toybox to understand their brand, product, and target market, and developed a range of creative assets that would be used across various digital marketing channels.

Next, Pearmill focused on optimizing the total media mix for Toybox. This involved identifying the most effective channels and tactics for reaching Toybox's target audience and driving sales. Pearmill's data-driven approach allowed them to allocate budget and resources to the most impactful channels, ensuring that Toybox’s marketing efforts were focused on the areas that would drive the greatest results.

Finally, Pearmill drove rapid, smart scaling of budgets to maximize Toybox's marketing impact. This involved closely monitoring campaign performance and making real-time adjustments to ensure that Toybox’s advertising budget was being used efficiently and effectively. By constantly optimizing and refining their approach, Pearmill was able to drive the best possible results for Toybox within their advertising budget constraints.

Results

The results of Pearmill’s partnership with Toybox were astounding. Toybox reached profitability for the first time in 2023, outperforming their initial inventory sales goals by selling 36% more 3D printers. This success led to a 21% increase in revenue compared to the previous year, and Toybox was able to sell out all available inventory. Additionally, Pearmill's efforts helped Toybox achieve a 3X return on ad spend, exceeding their initial target.

In summary, Pearmill's strategic approach to digital marketing, combined with their expertise in performance advertising, allowed them to drive unprecedented growth for Toybox. By developing breakthrough creative, optimizing the total media mix, and driving rapid, smart scaling of budgets, Pearmill was able to help Toybox achieve their ambitious objectives and set a new standard for digital marketing performance.

Ready to get your work recognized on a global stage? Enter The Drum Awards today. Need more inspiration, read our Award Winning Case Studies.

Awards Case Studies The Drum Awards For Marketing Americas Marketing

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