By Amy Houston, Senior Reporter

June 5, 2024 | 2 min read

The actor and his wife Camila star in an ad for their alcohol brand, Pantalones Organic Tequila. It’s a spot that many parents will relate to and is our top pick today.

School’s out for summer and parents everywhere are looking to the weeks ahead with mixed emotions. Matthew and Camila McConaughey are no exception. In a short but sweet ad by agency Maximum Effort, the couple divulges that what they really need to get through the break is… tequila.

Set to Alice Cooper’s 1972 anthem School’s Out, the spot has all the one-liners that audiences expect from the Wolf of Wall Street actor. Fun fact: the last time McConaughey was in a film that featured that song was over 30 years ago with the coming-of-age comedy Dazed and Confused.

What makes the ad stand out is how relatable it is to so many parents who go into the summer months a little nervous about how to keep their kids entertained. The ad captures the mix of excitement and anxiety that comes with the end of the school year. Many parents can see themselves in the McConaugheys’ shoes, needing a moment of relaxation amid the chaos.

The clever use of humor and a nostalgic rock anthem enhances its appeal, making it memorable and engaging. It’s a nod to the universal experience of parents everywhere who love their children but also appreciate a little ‘me time.’

Creative Creative Works Maximum Effort

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