The Drum Awards Festival - Extended Deadline

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By Amy Houston, Senior Reporter

May 29, 2024 | 1 min read

The American actor’s nerves are evident as she says ‘Yes, Chef!’ and whips something up for the famous French restaurateur. It’s fun and lighthearted and has been awarded five stars today.

In a move that she has described as a ‘dream come true,’ Blake Lively has teamed up with Daniel Boulud, an icon in the culinary industry. This collaboration marks a significant milestone for Lively’s brand, Betty Booze, and cleverly positions it as a more sophisticated drink.

Together, they have created the ‘Joji Box by Betty B,’ a curated culinary experience that is an extension of Boulud’s Omakase restaurant.

The ad, by Maximum Effort, was shot in Boulud’s eponymous restaurant Daniel and throughout we see Lively busy in the kitchen, her nerves palpable as she prepares something to serve to the chef. Her genuine excitement and nervous energy contribute to the ad’s charm, making it very endearing.

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