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By Amy Houston, Senior Reporter

May 20, 2024 | 2 min read

The much-anticipated ad is a year in the making and the final film does not disappoint, landing it our favorite of the day.

To promote its classic Bleu fragrance, Chanel has collaborated with Hollywood icon Martin Scorsese and one of Tinseltown’s most in-demand actors, Timothée Chalamet.

It has been almost a year since behind-the-scenes images of the ad were leaked, getting fans excited for the short, and it hasn’t disappointed. In the 90-second black and white ad, viewers see Chalamet portray pretty much every single actor trope in the book, from shmoozing late-night talk show hosts to being hounded by the paparazzi.

What makes the ad special is that it has all the marks of a Scorsese classic but in a much more concise effort. The main recognizable element is the inner torment following the protagonist, who quite clearly is searching for something more in life.

Followed by the ever-growing color blue, or Bleu, Chalamet chases down the hue that seems to be calling to him. The spot culminates at a city train station in all its grimy and romantic glory. Fingers crossed a feature-length Scorsese-Chalamet movie is in the works!

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