Creative Vegan Creative Works

Ad of the Day: Plant-based La Vie hams it up with cheeky outdoor spots

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By Amy Houston, Senior Reporter

May 17, 2024 | 2 min read

Renaming Buckingham Palace as ‘Bucking Plant-Based Ham Palace’ was enough to make the fake meat maker today’s favorite.

La Vie cab

Pink-hued London cab / La Vie

La Vie is promoting its plant-based ham with an eye-catching out-of-home campaign that is sure to get people talking. There are billboard ads dotted around London, while a distinctive pink-hued cab renames Buckingham Palace.

The copywriting on each ad is brilliantly executed, is bold and taps into so many big topics that often come up with vegan products. The work highlights sustainability, advocates for animal welfare and addresses the ongoing protein debate.

This campaign from Albert Albert and Andrew Dobbie is a conversation starter. It’s one of those projects that will either rile people up or earn their applause, but one thing is certain: it will get them talking.

La Vie
La Vie
La Vie
La Vie
Creative Vegan Creative Works

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