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By Amy Houston, Senior Reporter

May 15, 2024 | 2 min read

The London-born TV personality has mixed Frank’s RedHot Sauce with lime and lager, and for sheer intrigue (and disgust), we’ve crowned it the top spot today.

Fancy kicking your pint up a notch? Frank’s RedHot Sauce suggests that a cocktail of its spicy condiment and a lager is the way forward for matchday drinking.

Fronted by Danny Dyer, the spot evokes a sense of intrigue and bewilderment while making a fairly solid case for the concoction. It’s quite captivating watching the actor down the spicy drink.

The brand has also coined the term ‘flager’ for the tongue-in-cheek campaign. What is great about the ad is that it leaves you questioning whether it’s all a big gag or not. Either way, it’s sure to get people talking and trying it.

Danny Dyer commented: “I’m buzzing to be part of the launch of flager! As a huge Frank’s fan, it felt like a no-brainer, as it involves all of my favorite things: football, lager and hot sauce! I wasn’t sure whether it would taste decent or not, but it’s actually proper naughty. It’s got a perfect mix of flavor and spice and I think people are going to be surprised at the fact the pairing really works. I’ll definitely be having a few of these over the summer, watching England bring it home, of course!”

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