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Creative Creative Works OOH

WeRoad uses images of ‘bucket list’ trips in over 200 locations in Manchester


By Amy Houston, Senior Reporter

May 14, 2024 | 2 min read

The travel brand, which brings together solo travelers, is putting its locations and customers at the heart of this out-of-home campaign.

WeRoad billboard

WeRoad's first OOH campaign in Manchester / WeRoad

WeRoad has launched its first-ever outdoor advertising campaign by taking over 239 sites in Manchester.

Titled ‘Once In A Lifetime Adventures,’ the user-generated ads depict selfie-style shots of the brand’s small-group trips to various locations around the world.

From the Pyramids of Giza to the jungles of Sri Lanka, the peaks of Patagonia and the Sahara Desert, the playful taglines read: “Ever hiked through the land of fire?” and “Ever traveled through time?” Each culminates with the call to action: “Have you ever done a WeRoad?”

The brand launched in the UK two years ago, with this campaign running until May 19.

“Our debut in Manchester is a huge milestone as WeRoad expands across the UK. As the coolest city in the north, Manchester presented an ideal opportunity for us to connect its diverse population and ambitious travelers,” said Fabio Bin, chief marketing officer and co-founder at WeRoad.

“We knew we had to go all out and truly immerse ourselves in the adventurous spirit of the city, capturing the attention of adventurous explorers seeking authentic and engaging travel experiences.”

WeRoad billboard
WeRoad billboard
Creative Creative Works OOH

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