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Creative Creative Works OOH

Ad of the Day: The Ordinary’s stripped-back OOH prioritizes science over celebrity


By Amy Houston, Senior Reporter

May 10, 2024 | 2 min read

The brand, a favorite among skincare lovers, has shunned a flashy, celebrity-endorsed campaign in favor of spotlighting its clean ingredients. It’s the best ad today.

Outdoor billboard

Uncommon's ad for The Ordinary / Uncommon

The Ordinary is championing science over celebrity in its latest outdoor campaign, which highlights all the ingredients in its products. Known for its no-nonsense approach to naming its lotions and potions, the brand is advocating for transparency within the beauty industry.

What makes this ad brilliant is that it emphasizes what’s inside its products in a way that is distinctive to the brand. Notably, the color palette remains entirely monochromatic, a signature characteristic of the brand’s identity.

The clean aesthetic also cleverly feeds into wellness trends that promote a simplified beauty approach. It’s refreshingly understated while still packing a punch.

outdoor ad


Creative Studio: Uncommon Creative Studio

Media: Decoded Advertising

Creative Creative Works OOH

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