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By Amy Houston, Senior Reporter

April 5, 2024 | 2 min read

The cereal brand has all the right ingredients to land our top spot today.

Have you had your Weetabix? It’s a line that is so familiar to many in the UK and, with its latest ad, the cereal maker has boldly brought the powerful strapline back, making for some standout work in an era where nostalgic advertising is on trend.

Throughout the ad, it’s clear that the brand isn’t afraid to poke fun at itself as it acknowledges people haven’t been eating as much Weetabix of late. The solution is to take that insight and turn it on its head, which creates brand relevance and salience again.

Weetabix and its creative agency BBH have successfully managed to combine the essence of the brand with typically dry humor, which will tick a lot of boxes for viewers. There’s a relatability to the various scenarios and the hot topics it depicts, too, including the crater-like potholes that are on every driver’s mind, the ’is VAR ruining football?’ debate, plus people who park recklessly. The solution is always more Weetabix.

There’s a nice build-up and suspenseful aspect, too, that is almost a rallying cry to the nation that’s bound to get people talking.


Chief creative officer: Alex Grieve

Creative directors: Christine Turner, Kevin Masters

Copywriter: Marc Rayson

Art director: Callum Prior

Planner: Robert Meiklejohn

Managing partner: James Rice

Account director: Sammy Bryson

Account manager: Kate Weston-Webb

Agency film producer: Ali Terrell

Agency assistant film producer: Valentina Schwendinger

Media planner: Mark Baschnonga

Media agency: Mindshare

Production company: Outsider

Director: Nalle Sjöblad

Director of photography: Mikael Gustafsson

Producer: Zeno Campbell-Salmon

Managing partner: Si Elborne

Editor: Mark Erdinoff

Edit house: Work Editorial

Post-production company: Rascal Post

Post-production producer: Ange Toner

2D lead artist: Chris Tobin

3D lead artist: Adam Ahlgren

Grade: Rascal Post

Colorist: James Bamford

Sound studio: Rascal Post

Sound engineer: Neil Johnson

Creative Creative Works BBH

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