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Love, laughs & lingerie: A whirlwind of Valentine’s Day campaigns unveiled


By Audrey Kemp, LA Reporter

February 13, 2024 | 6 min read

Explore the five quirkiest Valentine’s campaigns making hearts flutter in 2024.


A carbon-neutral bacon bouquet is up for grabs this V-Day / Credit: Greenfield Natural Meat Co

As the Super Bowl chaos settles, consumers find themselves in the season of love, and brands are pulling out all the stops, with Victoria’s Secret turning NYC into a romantic runway, Eos introducing a groundbreaking concept known as ‘Vagentine’s Day’ and plumbers even getting a heartfelt salute from Roto-Rooter.

Join us in exploring the most weird and wonderful campaigns of V-Day 2024 below.

Victoria’s Secret takes over NYC with outdoor ‘Love and Lace’ campaign

victoria's secret outdoor ads

A dream team of diverse talents will turn heads and set hearts aflutter in New York City in Victoria's Secret outdoor ‘Love and Lace’ campaign. The work celebrates lingerie and other romance-wear in a series of studio portraits on Outfront transit displays.

Eos ushers in first ‘Vagentine’s Day’ ahead of Valentine’s Day

eos valentine's day campaign

In a move to redefine self-love, Eos, in cahoots with Mischief @ No Fixed Address, has declared February 13 as the official Vagentine’s Day – a day dedicated to ensuring hoohas everywhere get the love and attention they deserve before Valentine’s Day.

With 65% of TikTok Beauty users planning their V-Day prep a week ahead, Eos invites consumers to join the inaugural Vagentine’s Day by digitally penning words of respect and celebration for their private parts. By tagging @eosproducts, the brand says some participants might win a a little something extra for their V-Day festivities.

Better launches carbon-neutral vegan condoms to redefine passion with purpose

This Valentine’s Day, LA-based climate store Better is launching ‘Do It for Earth,’ an innovative campaign to introducing Climaxxx: the world’s first carbon-neutral vegan condoms. The campaign comes in response to research that reveals how rising temperatures negatively impact our intimate lives.

Climaxxx condoms hit store shelves on February 14, 2024.

Shake Shack opens ‘Love Shacks’ for last-minute lovebirds

On February 14, Shake Shacks across the nation will undergo a transformation, featuring a Korean-style menu served with table service, flickering candles, and delicate flowers. Offering two tempting prix fixe tasting menus – “Swicy Date Night” and “Umami Dinner Party” – Shake Shack’s Love Shack is a haven for spontaneous lovebirds.

For those who prefer the coziness of home, Shake Shack is spreading the love with a BOGO promotion. Simply order a Korean BBQ Burger or a Korean Style Fried Chicken Sandwich, and a second dish is on the house.

Greenfield Natural Meat Co. sells ‘Bae-con’ baskets for planet-lovers

bae-con baske

Love is in the air, and so is the irresistible aroma of bacon, according to carbon-neutral company Greenfield Natural Meat Co. An extension of the brands Low Carb(on) Diet platform, the new campaign will award 25 lucky meat-lovers and tree huggers a curated selection of carbon-neutral foods, to celebrate their love for their bae and the planet, as its Low Carb(on) Diet platform. The campaign, created in partnership with No Fixed Address Inc., launches with a social video and an influencer push. For a chance to win a curated selection, participants need to follow Greenfield Natural Meat Co., like the post, and tag their significant others.

Roto-Rooter unclogs drains to let love flow

Creative agency Doe-Anderson is turning up the heat on Valentine’s Day with a sweet salute to the unsung heroes of Roto-Rooter Plumbing & Water Cleanup (because, evidently, nothing says romance quite like the plumber).

In a new social campaign, the chain prompts consumers to forget the chocolates and roses this year and show one’s appreciation for those who handle the not-so-romantic plumbing problems in life.

Miles Harvey, vice-president and group creative director at Doe-Anderson, commented: “Fixing a plumbing problem is always going to be a grudge purchase so a big part of our Roto-Rooter social strategy is to inject some pleasure into people's relationship with the brand — especially by tapping into beloved cultural moments in clever ways. Valentine’s Day is the perfect opportunity for that kind of brand-building. Because it’s all about love. And if there’s one thing people don’t love, it’s calling a plumber.”

Seeking more creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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