Manchester United and The Stone Roses collaborate on fashion collection
The clothing line is inspired by the ‘Madchester’ era, taking inspiration from the band’s self-titled album.
Premier League club Manchester United has released a new fashion collection steeped in its home city’s rich musical history.
Bringing on board 90s band The Stone Roses, the garments are directly inspired by guitarist John Squire’s artwork for their debut album.
The jerseys have the red, white and blue Adidas stripes on the sleeves and ‘The Stone Roses’ written inside the collar in gold lettering.
The Manchester United crest is creatively adapted, featuring the words ‘This is the One’ and two lemon slices replacing footballs on either side.
Inigo Turner, design director at Adidas, expressed his excitement about the collection, stating: “The Stone Roses’ music is the soundtrack for fans who remember the famous class of 92. This collection celebrates the beautiful fusion of football and musical culture that both the team and the band represented.”
To mark the launch, current players from the men’s and the women’s teams took part in a photoshoot that pays homage to legendary portraits of The Stone Roses.
A short film, ‘Roses are Red,’ features players, legends and fans showcasing the collection and highlighting what the song ‘This Is the One’ means to them, with appearances by Gary Neville, Wes Brown and Liam Fray.
James Holroyd, chief commercial development officer at Manchester United, added: “This collection recognizes our joint histories in a way that connects with both older fans and the new generation of supporters.”