By Hannah Bowler, Senior Reporter

January 3, 2024 | 2 min read

Exhausted coffee enthusiast dad and a gardening-obsessed city dweller at the center of latest work.

Amazon has released two ads that show how customers can kick-start new interests and hobbies as part of its global brand platform ‘It’s On Prime.’

‘Double Shot Dad’ features an exhausted new dad inspired by an episode of The Boys on Amazon Prime Video to improve his morning coffee. The 30-second ad sees him order various coffee-making equipment on Amazon while caring for his baby.

The second spot, the 60-second ‘Concrete Jungle’, follows a young woman who moves to a new city but is feeling lonely in her concrete flat. After watching an episode of the series Good Omens, she starts ordering gardening equipment on Amazon to turn her apartment into a green paradise.

Both ads were made by creative agency Wieden+Kennedy London and directed by MJZ’s Michael Spiccia. The video campaign is supported by out-of-home, paid social and digital display.


Creative directors: Charlie Lanus, Lucas Reis

Senior creatives: Brendan Madden, Spencer Llewellyn

Designers: Jon Harris, Jon Barnett

Executive creative directors: Ana Balarin, Hermeti Balarin

Group account director: Lucy Murray

Business director: Abi Devine

Account manager Louis Haines

Planning director: Rory Foster

Planner: Melanie Eckersley

Comms planning director: Calvin Lyon

TV producer: Aran Patterson

Executive producer: James Laughton

Heads of production: Richard Adkins, Amy Leach

Business affairs: Helena Tomas

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