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By Amy Houston, Senior Reporter

December 8, 2023 | 2 min read

All he wants are some savory snacks on Christmas Eve. Is that too much to ask?

Father Christmas isn’t shy about showing his disappointment at being left cookies time after time in this festive spot from Frito-Lay. In fact, the usually jolly gift-giver is so sick of the sweet treats he even has a disturbing nightmare about them.

In his dream, gingerbread men come to life and form an army against him, toppling him right over on to the floor.

Thankfully, Santa snaps out of his stupor and gets himself a Frito-Lay snack instead before carrying on delivering gifts throughout the night.

“This campaign started with one simple idea: what if Santa wanted an alternative to cookies?” says Jess Spaulding, chief marketing officer at PepsiCo Foods Canada. “That really inspired us to think creatively about how Santa could speak for every Canadian who finds themselves wishing for a bowl of chips over the traditionally sweet holiday season.”

The work comes from the creative agency Rethink (which recently triumphed at The Drum Awards, taking the Grand Prix for Out of Home and for Design) alongside award-winning visual effects studio Tantrum.

“We’re thrilled at the opportunity to be working with some of the most iconic brands on the planet,” added Mike Dubrick, chief creative officer and partner at Rethink. “And for the holidays, who better than Frito-Lay to challenge convention and make a traditionally sweet holiday a little more savory?”

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