Ad of the Day: Earth smolders to Billie Eilish score in stop-motion WWF film
The spot urgently addresses the global climate crisis driven by fossil fuel emissions.
The World Wide Fund for Nature (WWF) has launched its latest film to stress the urgency of climate change. Released during Cop28, the 28th United Nations Climate Change Conference, the ad is a stop-motion short that sees the planet go up in flames.
In the film, a young girl confronts a smoke-filled environment, symbolizing the catastrophic consequences of fossil fuel emissions.
It’s the third ad from creative agency Nomint and follows last year’s widely-praised ‘Flammable Planet.’ The team shot the film entirely in-camera and employed a unique production process, integrating stop-motion animation with real smoke and using a full-color 3D printing technique to create over 700 sculptures of the protagonist.
The soundtrack is a rendition from The Social Singing Choir from Margate of Billie Eilish’s hit song ‘When the Party’s Over.’