How electrician Nedd Brockmann raised $2.6m to fight homelessness
To raise money to fight homelessness Nedd Brockman partnered up with charity Mobilise and opted to run across Australia in record time. Not only did his campaign raise $2.6m, it also scooped the Fundraising award at The Drum Awards for Social Purpose. Here is the award-winning case study.
Example of the campaign work
Nedd Brockmann had a goal: To run across Australia. Faster than anyone ever has. He set his sights on the World Record for the fastest run across Australia: 3,952km in 43 days. He aimed to raise $1m for homelessness in the process.
The Bursty crew believed in this young man with a vision. We believed he could make a real difference to the plight of homeless Aussies. And we wanted to help. The brief was short and significant: Help Nedd set a world record by running across Australia, bring further awareness and raise a million dollars for homelessness in Australia.
We went to Mobilise to be a charity partner with Nedd’s Record Run. Mobilise is a group of young people having a crack to tackle homelessness. They reflected Nedd’s outlook of having a crack and making a difference.
Nedd’s goal was to drive social activism & raise money for homelessness. When Nedd started, he was an electrician who had just taken up running, with less than 4,500 Instagram followers. By the time Nedd crossed the finish line at Bondi beach in front of 10,000+ fans, he had created a movement. The plight of Australia’s homeless was finally being talked about.
In 6 weeks, 37,000 Aussies donated $2.6m. Nedd’s charity has tripled their homeless outreach & created a direct giving program. The program helps gain employment, legal & medical assistance as well as housing support. This program supports federal government policy, delivering key actions from the national homelessness strategy.