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By Thomas O'Neill | Managing editor

November 29, 2023 | 3 min read

Rethink scooped the Grand Prix with ‘The Unburnable Book’ for Penguin Random House.

As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Design, which was broadcast live to the world from our studio in London.

Taking home the top prize, the Grand Prix, is Penguin Random House’s ‘The Unburnable Book’ by Rethink – a campaign that responded to a wave of censorship across the US that has seen books being challenged, banned and even burned at an alarming rate.

Rethink worked with Penguin Random House to create a special edition of a book that’s been challenged and banned for decades. Then it got Margaret Atwood to test it with a flamethrower.

Printed and bound using fireproof materials, this edition of The Handmaid’s Tale was made to be completely unburnable. It is designed to protect this vital story and stand as a powerful symbol against censorship.

You can read the full list of winners below and read the stories behind the winning work over on our Case Studies hub.

  • Grand Prix: Rethink for Penguin Random House

  • Brand Identity: Rethink for Association of Registered Graphic Designers

  • Copywriting: Fiverr

  • Design For Good: Lippincott for NYC Pride

  • Editorial Design: Channel 4/Emperor for Channel 4

  • Event Design: Lippincott for Nokia

  • Innovation: Octagon for MasterCard

  • Integrated: Rethink for Kraft Heinz

  • Packaging: Rethink for Nestlé KitKat

  • Physical Product Design: Rethink for Penguin Random House

  • Print: Elvis for Greenpeace UK

  • Refresh of Existing Brand: Magpie Studio for Aero

  • Self Promotion: Dentsu Creative

  • Website: Screenmedia for Thredd

The Drum Awards for Design took place at The Drum Labs, our very own bar, event and film studio in central London. You can rewatch all of our Awards shows so far over on The Drum TV.

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