Apple sends love letter to Hollywood in aftermath of actors’ strike
The ad promotes the tech brand’s iPhone 15 Pro and its advanced camera system.
Following the American actors’ union Sag-Aftra (Screen Actors Guild – American Federation of Television and Radio Artists) ended its strike last week, Apple has released a new ad celebrating all things Tinseltown.
In ‘On with the Show,’ viewers see all the magical chaos that goes into making TV shows and movies. It’s a musical-inspired spot and features directors, actors, gaffers, make-up artists and production assistants all singing a rendition of There’s No Business Like Showbusiness.
The spot was directed by Steve Rogers of Biscuit Filmworks and was made by the tech giant’s in-house agency, Marcom.
It ran during many college and NFL games over the weekend.