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By Amy Houston | Senior Reporter

November 13, 2023 | 2 min read

The ad promotes the tech brand’s iPhone 15 Pro and its advanced camera system.

Following the American actors’ union Sag-Aftra (Screen Actors Guild – American Federation of Television and Radio Artists) ended its strike last week, Apple has released a new ad celebrating all things Tinseltown.

In ‘On with the Show,’ viewers see all the magical chaos that goes into making TV shows and movies. It’s a musical-inspired spot and features directors, actors, gaffers, make-up artists and production assistants all singing a rendition of There’s No Business Like Showbusiness.

The spot was directed by Steve Rogers of Biscuit Filmworks and was made by the tech giant’s in-house agency, Marcom.

It ran during many college and NFL games over the weekend.

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