Ad of the Day: Autodesk partners with Marvel on mammoth Sphere activation in Vegas
Enormous outdoor ad promotes The Marvels movie and features character Goose towering over Sin City.
Software developer Autodesk has teamed up with Marvel Studios on a huge out-of-home activation in Las Vegas to promote the franchise’s upcoming film.
The collaboration also touts Autodesk’s role in filmmaking and visual effects.
The gigantic ad comes right in time for the company’s annual design conference, meaning customers and stakeholders will see the spot as they arrive in the city by land or sky.
Renowned visual effects studio The Mill created the activation with the help of Autodesk’s software Maya for designing, lighting, rigging and animating the Goose character.
The cat-like alien creature towered over the city on November 7 on the night of the movie premier and the activation will run until November 13.