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By Amy Houston, Senior Reporter

November 10, 2023 | 3 min read

Van Halen’s 80s classic Jump soundtracks this fun spot from the fast-food brand and its creative agency Leo Burnett UK.

Building on its ‘Raise Your Arches’ campaign, McDonald’s is celebrating the little moments of joy it can offer this festive season.

The spot was directed by Shannon Murphy, known for her work on Killing Eve, and will debut during the ad break of The Voice on ITV and Terminator: Dark Fate on Channel 4.

Fans of Love Actually will spot a nod to its famed door scene in the ad. Audiences will get to see the McDonald’s ad ahead of the classic Christmas movie’s 20th anniversary screening.

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“Celebrating the iconicity of a knowing look, an unspoken communication to signify the all-consuming craving for a Big Mac, is something we’ve proudly celebrated all year,” says Michelle Graham-Clare, senior vice-president and chief marketing officer at McDonald’s UK & Ireland.

“I cannot wait to see the reaction to our ‘Fancy a McDonald’s this Christmas?’ campaign. Underpinned by generous offers and competitions in our app to kick-start Christmas early, we hope to raise many smiles – and eyebrows – once again.”

The campaign is also supported by a social media activation that includes a Snapchat filter that gives everyone the chance to try on outfits from the film by raising their arches.

James Millers and Andrew Long, creative partners at Leo Burnett UK, added: “The beginning of 2023 saw us turn a simple raise of the of eyebrows into an invitation to Maccies. So, what better way to finish the year than bringing this iconic action back for Christmas? This feel-good campaign hopes to spread some joy by celebrating all of those important moments of release during the festive period.”

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