Ad of the Day: Awkward Uber campaign shows that you can also book trains
Did you know you can book journeys through National Rail, National Express and Megabus all from the app?
Two new spots from Uber come in response to a large majority of the UK not knowing that you can book trains on its app.
‘Trains, now on Uber’ is the work of creative agency Mother and the campaign leans into unique behaviors synonymous with using its app, like the embarrassing wave to the driver or the way you confirm you’re getting into the right car.
To coincide with the TV ad, Uber has also targeted audiences at key points of their travels with outdoor and station takeovers.
Last month, the app released an ad where Robert De Niro and Asa Butterfield form an unlikely bond.
Clients: Ceili Hubbard, head of marketing, UK Mobility
Marketing lead: Will Hooker
Marketing manager: Aldrick Degla
Creative director, international: Dan Hennessy
Creative agency: Mother
Production company: Biscuit Filmworks
Director: James Rouse
Producer: Benji Howell
Edit: Work Editorial
Editor: Charlie Moreton
Edit producer: Lola Cookman
Post: Electric Theatre Collective
Colorist: Luke Morrison
Post creative director: Ryan Knowles
2D lead: Amy Smith
Compers: George Gough, Pavel Vicik
DMP: Victoria Pascual
Post producer: Holly Treacy
Sound: Factory Studios
Sound design and mix: James Utting
Creative director (audio): Anthony Moore
Exec audio producer: Deborah Whitfield
Brand agency: Wolff Olins
Media agency: Essence Mediacom