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By Amy Houston, Senior Reporter

November 7, 2023 | 2 min read

Did you know you can book journeys through National Rail, National Express and Megabus all from the app?

Two new spots from Uber come in response to a large majority of the UK not knowing that you can book trains on its app.

‘Trains, now on Uber’ is the work of creative agency Mother and the campaign leans into unique behaviors synonymous with using its app, like the embarrassing wave to the driver or the way you confirm you’re getting into the right car.

To coincide with the TV ad, Uber has also targeted audiences at key points of their travels with outdoor and station takeovers.

Last month, the app released an ad where Robert De Niro and Asa Butterfield form an unlikely bond.


Brand: Uber

Clients: Ceili Hubbard, head of marketing, UK Mobility

Marketing lead: Will Hooker

Marketing manager: Aldrick Degla

Creative director, international: Dan Hennessy

Creative agency: Mother

Creative: Mother

Strategy: Mother

Production company: Biscuit Filmworks

Director: James Rouse

Producer: Benji Howell

Edit: Work Editorial

Editor: Charlie Moreton

Edit producer: Lola Cookman

Post: Electric Theatre Collective

Colorist: Luke Morrison

Post creative director: Ryan Knowles

2D lead: Amy Smith

Compers: George Gough, Pavel Vicik

DMP: Victoria Pascual

Post producer: Holly Treacy

Sound: Factory Studios

Sound design and mix: James Utting

Creative director (audio): Anthony Moore

Exec audio producer: Deborah Whitfield

Brand agency: Wolff Olins

Media agency: Essence Mediacom

Creative Creative Works Uber

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