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By Amy Houston, Senior Reporter

October 25, 2023 | 1 min read

60-second ‘Too Good to Leave Behind’ spot is the work of Wieden+Kennedy London.

Losing luggage at the airport is stressful enough, but for the protagonist in a new Heinz ad, it’s completely devastating. In the spot, we see a man arrive at his holiday destination only to realize his belongings are nowhere to be found. The rest of his trip is laden with misery.

While he should be relaxing and having a nice time, the main character can’t seem to stop weeping. Why? His case was packed full of tins of beans that he just can’t seem to enjoy life without.

The ad forms part of the brand’s long-standing ‘Beanz Meanz Heinz’ campaign.

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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