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Marketing B2B Marketing B2B World Fest

Marketing leaders get ready to take to the stage for B2B World Fest 2023

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By The Drum | Editorial

October 10, 2023 | 3 min read

The Drum and SteinIAS will be joined by A-list marketers from Uber, Vodafone, EY and more at B2B Worldfest in November. Here’s everything you need to know.

B2B World Fest

B2B World Fest

Ever wondered how B2B marketing experts tackle their unique challenges? Well, get ready to dive into the exciting world of B2B marketing as we unveil the strategies and secrets at B2B World Fest, in partnership with Stein IAS, which is happening on November 2 at The Drum Labs in London.

World Fest is an exclusive peer event for senior marketing leaders only. With fewer than 100 spots available, it’s an extraordinary networking and learning experience to be part of.

Alongside The Drum’s editors and SteinIAS’s chairman and chief brand officer Tom Stein, a steering committee made up of senior industry leaders and experts has carefully crafted this year’s agenda.

Among those set to share their insight and experience at the event will be B2B marketing execs from Uber for Business, The Kraft Heinz Company and Vodafone. On a panel exploring how B2B divisions have become the growth engines for companies, they will open up on the unique challenges of building B2B brands in a B2B organization.

In his keynote, Jann Schwartz, founder of LinkedIn’s B2B Institute think tank, will reveal findings from research conducted by the B2BI, Warc and Roger Martin on marketing effectiveness across 2,000 B2B campaigns.

Elsewhere, John Rudaizky, partner and global brand and marketing leader at EY, will take to the stage to deliver his insights into the five most important factors that go into building a strong B2B brand. This is an unmissable mini masterclass in enduring brand strength and its measurable, long-term commercial and valuation impacts.

For more information on the agenda and how to attend this year’s B2B World Fest, visit the website.

Marketing B2B Marketing B2B World Fest

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