The Drum Awards Festival - Agency Business

-d -h -min -sec


By Audrey Kemp | Junior reporter

September 20, 2023 | 4 min read

In two new ads, celebs promote the mobile carrier’s myPlan, which allows customers to trade in any iPhone for a free iPhone 15.

Timed to the iPhone 15’s imminent release, Verizon has unveiled two new ads explaining how the brand’s myPlan gets customers the phone for free.

The first spot, which launched today, stars Jason Bateman and Sean Hayes, co-hosts of the popular podcast SmartLess. In the ad, Hayes pines over a new phone upgrade and Bateman fills him in on Verizon’s upgrade deal: by switching to myPlan, they can trade in any iPhone (in any condition) to get the new iPhone 15 on them. Creative agency Ogilvy led the spot.

The brand also releases today a Spanish-language spot by The Community starring J Balvin. In the ad, the Grammy Award winner sits at a salon and chats it up with other patrons. The message? You don’t have to be a celebrity to get the new iPhone 15 for free.

The new spot comes on the heels of Verizon and J Balvin’s collaboration for ‘Catch My iPhone,’ a new AR game developed by creative agency R/GA that depicts the artist standing 300 feet tall and making it rain iPhones to his new single, Dientes, which features Usher and DJ Khaled. The experience also gives players the chance to win the iPhone 15 Pro.


:30 feat. Jason Bateman + Sean Hayes:

Creative agency: Ogilvy

Production company: Furlined (directors Will Speck and Josh Gordon)

Editorial: MackCut (editor Gavin Cutler)

VFX: Framestore

Color: CO3 (colorist Tim Masick)

Graphics: Framestore

Mix: Sonic Union

Music: New Math

Suggested newsletters for you

Daily Briefing


Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week


See the best ads of the last week - all in one place.

Media Agency Briefing


Our media editor explores the biggest media buys and the trends rocking the sector.

:30 feat. J Balvin:

Creative agency: The Community

Production company: Caviar (director Oz Rodriguez)

Editorial: The Den (editor Tania Mesta)

VFX: Plural

Color: Co3

Graphics: Plural

Mix: Plural

Music: Dientes, JBalvin

Seeking more creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creative Creative Works IPhone

More from Creative

View all