The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By Hannah Bowler | Senior Reporter

September 12, 2023 | 1 min read

New ad from the video game publisher trails the September 15 launch of The Crew Motorfest.

To mark the release of The Crew Motorfest, French video game publisher Ubisoft has released an 80-second live-action ad.

Ubisoft tasked Sid Lee Paris to create the campaign, which shows sports cars spot an ad for The Crew Motorfest while stuck in busy city traffic, which gets them dreaming of a holiday in Hawaii. The ad is set to The Sweet Escape by Gwen Stefani featuring Akon.

The campaign launched on September 11 ahead of the game dropping on September 15.


Agency: Sid Lee

Chief executive officer: Johan Delpuech

Executive creative director: Stéphane Soussan

Copywriter: Ninon Peres

Art director: Geoffrey Poulain

Editor/motion designer: Yoann Plard

Art director: Eric Boussenec

Account director: Margaux André

Account executives: Louisa Chaouche Teyara, Thomas Albert

Head of production: Laetitia Neves

Production assistant: Mirabelle Yehoussi

Head of strategy: Bruno Lee

Strategist: Leah Daymon

Creative Creative Works Gaming

More from Creative

View all