Stressed-out supercars dream of vacations in the sun in Sid Lee spot for Ubisoft
New ad from the video game publisher trails the September 15 launch of The Crew Motorfest.
To mark the release of The Crew Motorfest, French video game publisher Ubisoft has released an 80-second live-action ad.
Ubisoft tasked Sid Lee Paris to create the campaign, which shows sports cars spot an ad for The Crew Motorfest while stuck in busy city traffic, which gets them dreaming of a holiday in Hawaii. The ad is set to The Sweet Escape by Gwen Stefani featuring Akon.
The campaign launched on September 11 ahead of the game dropping on September 15.
Agency: Sid Lee
Chief executive officer: Johan Delpuech
Executive creative director: Stéphane Soussan
Copywriter: Ninon Peres
Art director: Geoffrey Poulain
Editor/motion designer: Yoann Plard
Art director: Eric Boussenec
Account director: Margaux André
Account executives: Louisa Chaouche Teyara, Thomas Albert
Head of production: Laetitia Neves
Production assistant: Mirabelle Yehoussi
Head of strategy: Bruno Lee
Strategist: Leah Daymon