‘It’s just a friendly... honest’: Channel 4 promos Scotland v England clash
UK broadcaster plays on national divides in its unfriendly friendly ad campaign.
To promote the Scotland v England friendly football match tomorrow (September 12), Channel 4 has created the ‘unfriendliest’ international friendly campaign.
Created by Channel 4’s in-house creative team 4Creative, the campaign includes a 20-second film and a set of newspaper ads. The video lists all the things that make England better and Scotland better using a mixture of archive and fan footage.
Meanwhile, the newspaper spots use images of fan-made football flags adorned with playful taunts.
Brand: Channel 4
Chief marketing officer: Zaid Al-Qassab
Marketing director: Amber Kirby
Head of marketing: Laura Ward-Smith
Marketing lead: Anna Kerr
Marketing exec: Alexandra Baker
Executive creative director: Lynsey Atkin
Digital creative director: Christos Savvides
Creatives: Zoe Nash and Sali Horsey
Head of production & Operations: Miketta Lane
Executive producer: James Faupel
Senior producer: Paul Gleeson
Project manager: Claire Walters
Head of design: Rob Boon
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Designer: Dan Davies
Promo director: Izzy Askwith
Production assistant: Sophie Hedgley
Post-production and audio: Absolute
Social production: Pete & Tom
Head of sport: Peter Andrews
Commissioning editor: Joe Blake-Turner
Media agency: OMD