The Drum Awards Festival - Extended Deadline

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By Hannah Bowler, Senior reporter

September 11, 2023 | 4 min read

The estate agent plays on the mark-your-height-on-the-wall tradition of childhood in its ‘We know what it means to move’ campaign.

Real estate advisor Savills has dropped an emotional TV spot that charts one family’s story in their home before handing it over to the new family to make new memories.

The 60-second ad profiles the timeless tradition of parents marking the height of their children on a wall and ends with the new homeowners painting over the markings to start their own.

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The ‘We know what it means to move’ campaign is Savills’ first major work since appointing Adam&EveDDB as its strategic and creative agency earlier this year. The campaign is part of a bigger brand pivot at Savills to be seen as a company that understands the emotions and anxieties around moving house.

The campaign runs for eight weeks on TV and VOD and is supported by cinema, social, press, digital out-of-home and bus placements around London.


Chief creative officer: Richard Brim

Creative directors: Richard Gayton, Darren Beresford

Copywriter: Jess West

Art director: Helen Balls

Agency producers: Petrina Kilby, Sally Patterson

Chief strategy officer: Martin Beverley

Planning partner: Hugh De Winton

Senior planner: Alice Wagner

Chief executive officer: Helen Andrews

Managing partner: Sam LeCoeur

Business director: Loella Collier

Account directors: Hugo Evans, Juliet Penn-Hughes

Account executive: Amy Holden

Stills production: Academy Films

Stills photographer: Jim Fenwick

Stills producer: Charlotte Long

Stills post-production: King Henry

Retouching: Dan Jackson

Design: Paul Knowles

Artwork: Dave Callow

Media agency: Bountiful Cow

Production company: Academy Films

Executive producer: Simon Cooper

Producer: Juliette Harris

Director: Billy Boyd Cape

DOP: Patrick Meller

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