Adam&EveDDB’s first Savills ad plays on the sentimentality of selling the family home
The estate agent plays on the mark-your-height-on-the-wall tradition of childhood in its ‘We know what it means to move’ campaign.
Real estate advisor Savills has dropped an emotional TV spot that charts one family’s story in their home before handing it over to the new family to make new memories.
The 60-second ad profiles the timeless tradition of parents marking the height of their children on a wall and ends with the new homeowners painting over the markings to start their own.
The ‘We know what it means to move’ campaign is Savills’ first major work since appointing Adam&EveDDB as its strategic and creative agency earlier this year. The campaign is part of a bigger brand pivot at Savills to be seen as a company that understands the emotions and anxieties around moving house.
The campaign runs for eight weeks on TV and VOD and is supported by cinema, social, press, digital out-of-home and bus placements around London.
Chief creative officer: Richard Brim
Creative directors: Richard Gayton, Darren Beresford
Copywriter: Jess West
Art director: Helen Balls
Agency producers: Petrina Kilby, Sally Patterson
Chief strategy officer: Martin Beverley
Planning partner: Hugh De Winton
Senior planner: Alice Wagner
Chief executive officer: Helen Andrews
Managing partner: Sam LeCoeur
Business director: Loella Collier
Account directors: Hugo Evans, Juliet Penn-Hughes
Account executive: Amy Holden
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Stills production: Academy Films
Stills photographer: Jim Fenwick
Stills producer: Charlotte Long
Stills post-production: King Henry
Retouching: Dan Jackson
Design: Paul Knowles
Artwork: Dave Callow
Media agency: Bountiful Cow
Production company: Academy Films
Executive producer: Simon Cooper
Producer: Juliette Harris
Director: Billy Boyd Cape
DOP: Patrick Meller