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By Amy Houston, Senior Reporter

September 8, 2023 | 2 min read

The spot touts NBC Sport’s coverage of the 2024 summer games in the French capital.

NFL Hall of Famer Peyton Manning is lending his comedic touch to NBC’s promo for its coverage of the Paris Olympics next year.

In the ad, viewers see ‘The Sheriff’ present his out-of-the-box ideas for the commercial to a boardroom of stern-looking, suit-wearing professionals.

The spot made its debut on the Today Show and is the work of Manning’s Omaha Productions company, which was founded in 2020. Promotion for the campaign will run across NBCU’s linear, social and digital platforms throughout the fall.

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“Peyton Manning was the perfect choice to begin our fall promotional campaign for next summer’s Paris 2024 Olympic Games given his appeal to the very large and passional football audience that is about to regather with friends and family,” said Jenny Storms, chief marketing officer, entertainment and sports at NBCUniversal.

“As we get closer to next summer’s Games, we look forward to evaluating Peyton’s marketing ideas along with those of other celebrities.”

Sports fans from around the globe will be tuning into the summer Olympics from July 26 to August 11 next year.

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