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By Amy Houston | Senior Reporter

August 31, 2023 | 3 min read

Developed by Stink Studios, Google Creative Lab and Google Brand Studio (EMEA), the latest campaign from the tech giant features 24 short videos.

In each one, viewers see people putting the app to use, from identifying must-have items while out and about to finding a song that’s on the tip of your tongue. The spots come to life using local search insights, shopping behaviors and cultural trends.

Kate Sutherland, executive producer at Stink Studios, said: “It’s been a joy to build upon the success of last year’s Google campaign, and we jumped at the chance to further collaborate with Google Creative Lab, Google Brand Studio, Stink Studios and Stink Films; operating as one extended team.

"The campaign is a testament to the close collaboration we’ve fostered throughout the project and our genuine admiration for the truly innovative product.”

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