The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By Amy Houston | Senior Reporter

August 31, 2023 | 3 min read

Developed by Stink Studios, Google Creative Lab and Google Brand Studio (EMEA), the latest campaign from the tech giant features 24 short videos.

In each one, viewers see people putting the app to use, from identifying must-have items while out and about to finding a song that’s on the tip of your tongue. The spots come to life using local search insights, shopping behaviors and cultural trends.

Kate Sutherland, executive producer at Stink Studios, said: “It’s been a joy to build upon the success of last year’s Google campaign, and we jumped at the chance to further collaborate with Google Creative Lab, Google Brand Studio, Stink Studios and Stink Films; operating as one extended team.

"The campaign is a testament to the close collaboration we’ve fostered throughout the project and our genuine admiration for the truly innovative product.”

Suggested newsletters for you

Daily Briefing


Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week


See the best ads of the last week - all in one place.

The Drum Insider

Once a month

Learn how to pitch to our editors and get published on The Drum.

There’s just one week left to submit your entries for The Drum Awards for Creativity. Categories are open for craft, campaigns, companies and people.

Creative Creative Works Google

More from Creative

View all