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Creative Creative Works

Best Ads of the Week: a 62ft tall Ikea bag and Gymshark’s modest mural


By Amy Houston, Senior Reporter

August 30, 2023 | 6 min read

There’s also Greenpeace’s smoke-scented Magic Tree and animated Airbnb ads that celebrate getting a place to yourself.

Ikea - wrap 01

Ikea out-of-home (OOH) campaign / Mother

Every week, The Drum picks the top global campaigns from our creativity section.

This week, a 62ft tall Ikea bag landed on London’s Oxford Street, Gymshark’s mural depicting Leana Deeb used a mix of paint and real fabric, plus Emma Chamberlain went cosmic in a futuristic Beats by Dre spot.

Ikea: Frakta Bag by Mother

Frankta Bag

This 128ft wide activation covers scaffolding at the site of a new Ikea store set to open on the famous shopping street in 2024.

Gymshark: Every Strong Belongs by Global Street Art

Leana - 01

Gymshark claimed to have created the ‘world’s first modest billboard’ with its latest campaign that features fitness influencer Leana Deeb wearing her headscarf.

Beats by Dre: The Beauty of Immersive Sound

This spot sees social media personality Emma Chamberlain transform from an intergalactic being to her glamorous self.

Greenpeace: The Scent of Consciousness by The Juju Agency

Campaigning network Greenpeace has launched a new ad highlighting the forest emergency in Argentina.

Airbnb: Get an Airbnb by Buck Animation

This film shows why booking an Airbnb can make more sense than booking a hotel.

The Mannerheim League for Child Welfare: AI Abyss by TBWA\Helsinki

Finnish non-governmental organization The Mannerheim League for Child Welfare (MLL) released an intense film that shows a child drowning in AI-generated content, confused as to what is real and what isn’t.

Vodafone: Networks and Rugby by Wunderman Thompson

Irish head coach Andy Farrell was featured in Vodafone’s new ad to mark the Rugby World Cup.

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Solarbox: Put the Sun to Work by Fred & Farid

King Louis XIV was put to work in this spot for a French photovoltaic panel provider.

NFL: You Can’t Make This Stuff Up by 72andSunny

This spot leans into the meme that alleges the sports league is scripted, as Keegan-Michael Key gathers players around to brainstorm outrageous storylines for the 104th NFL season.

Red Baron: The Showdown: Fully Loaded by TBWA\Chiat\Day LA

This action-packed commercial for frozen pizza served viewers a slice of the wild west.

There are just a few weeks left to submit your entries for The Drum Awards for Creativity. Categories are open for craft, campaigns, companies and people.

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