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By Hannah Bowler, Senior reporter

August 17, 2023 | 2 min read

The rapper is the face of the skateboarding brand’s latest sneaker launch.

Vans tasked the production company Final Frontier and design studio Woodwork to create an eight-second animation that sees Little Simz kicking through Vans’ classic checkboard print in the newly released Knu Stack shoes.

Live on the corner of 7th and 3rd Street until the end of August, the giant 3D billboard is estimated to be seen by over 4.5 million people.

To beam Little Simz on to the billboard, the team used photogrammetry of the rapper to texture-map them on to her body parts and outfit, aligning with the campaign style. The scene was also lit to replicate natural lighting and enhance the 3D effect.

Credits

Vans

Vice-president of creative: Rob Teague

Creative director: Bruno Luglio

ACD/art director: David Happekotte

Director of production: Nate Rogers

Senior producer: Antonietta Croft

Senior producer: Max Rubins

Creative project manager: Chase Weikal

Director of music, partnerships, culture (global): Steve Balser

Manager, brand management, life + style: Marissa Smith

Director, digital media (Global and Americas): Elena Carroll

Senior manager, media and advertising (Americas): Katrina Hofmann

Manager, media and advertising (Americas): Amanda Randel

Senior manager, corporate communications: Charlie Cawte

Final Frontier

Executive creative director: Claus Cibils

Executive producer: Julieta Zajaczkowski

Head of production: Mary Antonieta Lopez

Producer: Milagros Vilapreño

Woodwork

Art director: Roberto Andreu

Creative director: Marvin Koppejan

3D lead: Ernst Noort

3D motion designers: Lennard Goede, Pascal Amestegui Fuentes

2D motion designer: Hidde Maas

Producers: Sabine van Wechem, Nina Fabel, Gayle van Bochove

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