Fuel brand Jet makes dreamy Wes Anderson-style ads with CGI
Comprising two spots, the ‘Keep on Moving’ campaign leverages whimsical visuals to tempt wanderlust in drivers.
Visual metaphors take center stage in a new surreal campaign for Jet, a European brand of filling stations owned by American conglomerate Phillips 66.
Comprising two CGI-made spots, ‘Keep on Moving’ encourages a sense of wanderlust with Wes Anderson style.
The first film, ‘Balloons,’ follows a retro blue convertible cruising along a sun-drenched countryside. Riding inside the car are four yellow balloons in the place of humans. As their journey progresses, the balloons gradually deflate until a Jet service station reinflates them.
‘Lightbulbs,’ the second film, follows a similar concept but replaces the balloon riders with giant light bulbs that dim and illuminate as the convertible passes through a Jet service station.
The two films premiere in the United Kingdom on various platforms, including Sky AdSmart VOD, Linear, YouTube and social media. They mark the first installment of Jet’s 2023 ‘Keep on Moving’ campaign, which is set to roll out over the next six weeks.
The campaign was ideated and developed by London-based creative agency Isobel. The films were directed by the Perlorian Brothers with the production company, MJZ, and utilize original music.
“After the success of the original ‘Keep on Moving‘ campaign, we wanted to retain Jet’s core message but with a new spin,” said Simon Findlater, creative director at Isobel. “Using visual metaphors and the brand‘s iconic blue and yellow palette, we aimed to focus in on the role Jet plays in helping facilitate road journeys as a driver-first business.”
Áine Corkery, manager, brand, UK Marketing Phillips 66 Limited added: “With this campaign, we really wanted to celebrate the joy of driving for all drivers while at the same time demonstrating that Jet is focused on helping drivers to ‘Keep on Moving.‘ It achieves both perfectly... We’re very proud to share it with the world and to kick off what will be a major campaign for us.”
Creative agency: Isobel
Production company: MJZ
VFX and post-production: Chemistry Films
Sound design: Chemistry Sound