The Drum Awards for Marketing EMEA - Awards Show

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By Amy Houston, Senior Reporter

August 15, 2023 | 2 min read

The ‘Ready When You Aren’t’ campaign comes from creative agency VCCP and was directed by The Bobbsey Twins.

Mondelez cracker brand Ritz is playing into the all-too-familiar feeling of being caught off guard when guests appear at the door earlier than planned. The ad sees a family rush franticly to get the house tidy in the nick of time before letting the arrivals in.

The film’s stunts were worked on with content creator Daniel LaBelle, renowned for his physical comedy on TikTok and YouTube.

The film closes out with the voiceover saying, ‘Ritz. Ready when you aren’t’ as the camera pans to the packet of Ritz, which is ready to entertain while the family catches their breath.

The spot will be amplified with an integrated campaign that will be rolled out across out-of-home (OOH), paid social and PR channels.



Director of biscuits and baked snacks UK&I: Elise Burditt

Marketing manager: Declan Duggan

Junior brand manager: Alla Jones


Executive creative directors: Chris Birch, Jonathan Parker

Creative director: Jim Capp

Associate creative directors: Daniel Glover-James, Elias Torres

Group managing director: David Boscawen

Managing partner: Matt Smith

Business director: Charlie Griffith

Senior account director: Kitty bBurroughes

Senior account manager: Katie Kelly

Planning director: Andy Nicholls

Planner: Xanthe Fuller

Senior agency producer: David Vass

Tv producer: Edmund Thorn

Post producer: Gerda Aleksandraviciute

Design director: Adam Edwards

Designer: Leila Amin

Senior artworker: Liam Leal

Social content editor: Gabi Mascarenhas

Studio manager: James Perry

Junior resource manager: Yasmine Moridi

Broadcast affairs: Julia Matthews

Production company: Arts & Sciences

Director: The Bobbsey Twins

Managing director: James Bland

Producer: Emma Butterworth

Edit company: Work Editorial

Editor: Mark Edinoff

Creative Creative Works VCCP

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