Ad of the Day: Ritz plays on a frantic family scenario that’s all too relatable
The ‘Ready When You Aren’t’ campaign comes from creative agency VCCP and was directed by The Bobbsey Twins.
Mondelez cracker brand Ritz is playing into the all-too-familiar feeling of being caught off guard when guests appear at the door earlier than planned. The ad sees a family rush franticly to get the house tidy in the nick of time before letting the arrivals in.
The film’s stunts were worked on with content creator Daniel LaBelle, renowned for his physical comedy on TikTok and YouTube.
The film closes out with the voiceover saying, ‘Ritz. Ready when you aren’t’ as the camera pans to the packet of Ritz, which is ready to entertain while the family catches their breath.
The spot will be amplified with an integrated campaign that will be rolled out across out-of-home (OOH), paid social and PR channels.
Director of biscuits and baked snacks UK&I: Elise Burditt
Marketing manager: Declan Duggan
Junior brand manager: Alla Jones
Executive creative directors: Chris Birch, Jonathan Parker
Creative director: Jim Capp
Associate creative directors: Daniel Glover-James, Elias Torres
Group managing director: David Boscawen
Managing partner: Matt Smith
Business director: Charlie Griffith
Senior account director: Kitty bBurroughes
Senior account manager: Katie Kelly
Planning director: Andy Nicholls
Planner: Xanthe Fuller
Senior agency producer: David Vass
Tv producer: Edmund Thorn
Post producer: Gerda Aleksandraviciute
Design director: Adam Edwards
Designer: Leila Amin
Senior artworker: Liam Leal
Social content editor: Gabi Mascarenhas
Studio manager: James Perry
Junior resource manager: Yasmine Moridi
Broadcast affairs: Julia Matthews
Production company: Arts & Sciences
Director: The Bobbsey Twins
Managing director: James Bland
Producer: Emma Butterworth
Edit company: Work Editorial
Editor: Mark Edinoff