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Twitter reacts to... Twitter: brands have fun with the ‘X’ rebrand


By Amy Houston, Senior Reporter

July 24, 2023 | 8 min read

One last ‘Twitter reacts’ round-up for old times’ sake?

ryanair - 01

Ryanair's post about X / Ryanair

Twitter will now be called X. Elon Musk has unveiled the app’s new look and people have had a lot to say about it, including some top creatives, designers and one senior ex-employee.

Not all of the feedback is positive, but in true Twitter form, a lot of it is very funny.

Brands including ITV, Greggs and Channel 4 have joined in the conversation on the platform formerly known as Twitter, with all the dodgy graphics, cheeky one-liners and sarcastic takes users have become accustomed to.

So, here’s one last round-up of the best brand reactions on Twitter. ‘X reacts’ doesn’t quite have the same ring to it, does it?

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ITV’s streaming arm had fun on the platform earlier today, pointing out just how similar its design is to Musk’s attempt.


British bakery chain Greggs is no stranger to a bit of back-and-forth on Twitter. Did its social media admins miss a trick by not using the word ‘roll’ instead?

Channel 4

Guilty. Sorry.


Will the rebrand become as classic as this noughties tune?


The budget airline brand isn’t one to miss a beat when it comes to social media reactions and this post also taps into the Barbie and Oppenheimer hype. Killing two birds with one stone, you might say.



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