Author

By Amy Houston, Senior Reporter

July 10, 2023 | 3 min read

It’s the work of director Seb Edwards and focuses on the theme of trust.

Telecomms brand Orange has adopted the ‘weightless’ advertising approach for its latest short, which sees a woman dancing through the air. ‘Trust Journey’ starts in a run-of-the-mill office, where the woman and her colleagues are participating in a somewhat mundane team-building exercise.

As she opts not to fall into the arms of the group, she heads into the hall where viewers see a man abruptly walk into her shoulder. She begins to sway down the corridor in a sweeping fashion, eventually ending up outside where she glides through nature, supported by her teammates.

This frolicking style of advertising has become popular in recent years, most notably seen in Burberry's award-winning pieces of work.

Credits

Agency: Publicis Conseil

Production company: Academy Films

Director: Seb Edwards

VFX: The Mill

Cinematographer: Justin Brown

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