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Creative Creative Works OOH

Which? paints London’s largest QR code in the heart of Hackney


By Amy Houston, Senior Reporter

June 8, 2023 | 3 min read

It’s the collective work of mural artists Global Street Art, alongside Grand Visual, Talon, Goodstuff and Brave Spark.


Global Street Art created this mural for Which? / Global Street Art

Consumer choice site Which? has revealed a colossal mural in London that reads: Want to appeal a parking ticket? The artwork then encourages locals to scan the QR code to take people to its site.

The wall was meticulously painted with intricate precision using a team of local artists from Global Street Art. In what’s often conserved a very digital medium, this out-of-home activation takes a human-led approach.

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“We are happy to unveil London’s largest QR code at 100 Mare Street,” said Lee Bofkin, chief exec and co-founder of Global Street Art. “This collaboration launches a space that our incredibly talented team of local artists will be painting again in the future. We’re proud that Which? has chosen to help launch this wall with an artwork that left no room for error!”

The mural is situated just a stone’s throw away from Broadway Market, widely recognized as “one of London’s coolest streets” according to Time Out.

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