Patagonia creates a series of short films to call for an end to deep sea fishing
The apparel brand wants to end bottom trawling, which is the term given to towing a net in the depths of the ocean to catch fish.
Patagonia campaign to protect oceans / patagonia
Patagonia is launching a global campaign to encourage people to call on governments to put an end to bottom trawling, which can have huge implications for the ocean floor and deepen the worldwide climate crisis.
Launching on World Ocean Day (June 8), the brand has released a series of films in addition to a number of events across Europe. There is also a petition for an immediate ban on the practice in marine protected areas and inshore zones.
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Taking a documentary-style approach, the eight spots tell stories of people around the world, from South Korea and Chilean Patagonia to Portugal and Wales. In each short, viewers meet the people taking matters into their own hands and showing how we can work with, not against, oceans.
Beth Thoren, environmental action and initiatives director at Patagonia EMEA, said: “Throughout my life, I have always felt connected to the ocean, from my early career as a ship engineer to, later, being a crew mate on a Sea Shepherd boat, fighting whale hunting in Antarctica. But I am not alone. Wherever we are, every second breath we take comes from the ocean. It is imperative that we protect this precious and fragile resource, so it can protect us.
“Our European leaders have the power in their hands to make lasting positive change by stopping bottom trawling and supporting a just transition to practices that restore the ocean. We’re asking ocean defenders everywhere, from surfers, swimmers and those who simply love to walk or paddle at the beach, to coastal communities and fishers, to link arms and send the message that we care.”
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The films will be available to watch in person at various free events in Europe this summer. Bloom, Blue Ventures, ClientEarth, Environmental Justice Foundation, Oceana and Seas At Risk are among the non-governmental organizations partnering on this project.
Patagonia has fought climate change for 50 years – now it asks: ‘What’s next?’