By Amy Houston | Senior Reporter

June 6, 2023 | 2 min read

‘An Order Worth Waiting For’ by TBWA/Spain introduces viewers to the production process.

McDonald’s wants to show support for the Spanish countryside with an ad that exaggerates an order wait time to show how long ingredients take to be cultivated and used.

In ‘An Order Worth Waiting For,’ hungry customers order their burgers and fries, only to be told to wait six months before being provided with the goods.

It’s part of the fast food chain’s ‘Big Good Project’ that aims to show commitment to the local suppliers involved in the supply chain.

To coincide with the film, people can place a special order until June 19 that will be delivered in the first weeks of December. In other words, it will take as long to prepare as the time farmers and livestock breeders spend in producing their ingredients.

With this order, you can track the entire cultivation and growth process of the ingredients that make up the Big Mac, McRoyal Deluxe and Quarter Pounder and McFlurry ice cream.

There will also be digital, social media, outdoor, radio, display and point-of-sale activations to amplify the project.

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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