Ryan Reynolds & Wrexham striker Paul Mullin are a ‘family’ in new Mint Mobile ad
Ryan Reynolds can’t get enough of Wrexham – in fact, striker Paul Mullin has replaced Reynolds’ wife Blake Lively as his “ride or die,” according to the actor in a playful new spot for Mint Mobile.
Adland darling Ryan Reynolds today rolled out a new ad for wireless company Mint Mobile showcasing the Deadpool actor’s love for Wrexham AFC striker Paul Mullin.
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In a 30-second spot, Reynolds explains that, at Mint Mobile, a family plan can constitute as few as two people – “which means that you and the one most important person in your life can be on a family plan and each pay just $15 a month.”
But viewers quickly learn that Reynolds’ “ride or die” is not his wife, actress Blake Lively, but rather Paul Mullin, forward for the English Football League Two club Wrexham. “My wife is just going to have to try again next season,” Reynolds quips.
Reynolds and It's Always Sunny in Philadelphia co-creator Rob McElhenney acquired the historic Welsh football club in late 2020, and have since highlighted the organization in a variety of ads and even produced a documentary chronicling the team’s performance under their ownership.
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The new Mint Mobile spot was created in partnership with Maximum Effort, Reynold’s creative and production agency – which sold to connected TV company MNTN in 2021.
Reynolds, who was a part-owner of Mint Mobile, agreed to sell the company to T-Mobile earlier this year in a deal valued around $1.35bn. The acquisition is expected to close later this year.
The campaign will deploy across TV and social channels, starting today.
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