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Creative Creative Works OOH

Ogilvy UK's debut ad for Dulux uses colors to make you feel

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By Amy Houston, Senior Reporter

June 2, 2023 | 3 min read

The new push is part of the ‘It’s a Feeling’ campaign.

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Ogilvy's ad for Dulux / Ogilvy

When it comes to decorating your home, color choices are one of the most important aspects. From calm neutrals to bold brights, different shades can stir a range of feelings.

With this in mind, paint brand Dulux is tapping into some of those responses with a fun print campaign.

In one of the images, viewers see a calm blue tone with the copy: “Now, you’re feeling feelings of a coastal breeze funneling down a floaty tunic from atop a galloping horse called Bruce.”

The campaign will run in the UK across press, outdoor, radio and social.

“Dulux is a true fabric-of-the-nation brand and the premium Heritage range encourages people to embrace their feelings when considering painting their favorite room,” said Ogilvy’s creative director Chris Wall.

“The campaign is stylish, fun, playful and aspirational inspiration that epitomizes the huge creative opportunity of the category. There are so many options for creating a look for your home and this campaign makes it easier – with the help of otters and horses.”

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Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Creative Works OOH

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