Ad of the Day: Corona removes bottles from its ads in campaign encouraging recycling
The new work, by creative agency David, will run across print, social and out-of-home.
Corona billboard ad / Corona
From today, beer brand Corona is encouraging drinkers in Germany, Uruguay and Brazil to recycle, with an ad campaign that erases its bottles from the picture.
In a video accompanying the campaign, titled ‘We Returned the Bottle from this Ad, Return Yours,’ viewers see the beer being digitally removed from the print ads.
Each of the five ads in the campaign praises nature and features a beach landscape – an environment very typical of the Corona brand and a reminder to keep our natural environment clean and litter free.
Agency: David São Paulo, David Bogotá
Partner and global chief creative officer: Pancho Cassis
Global chief operating officer: Sylvia Panico
Executive creative director: Edgard Gianesi, Renata Leão
Creative director: Fabrício Pretto, Rogério Chaves
Art director: Felipe Revite
Copywriter: Filipe Rosado
Account: Juan Pablo Garcia, Catalina Cordoba, Amanda Mezejewski
Production team: Fernanda Peixoto, Ana Marques, Mariana Marinho, Letícia Brito
Global PR director: Sandra Azedo
Production company: Sicarios
Photographer: Thierry des Fontaines
Executive producer: João Luz
Line producer: Rafa Pinto
Operations: Lindin Lima
Photography assistant: Ícaro Torres Correia, Artur Leite
Account: Babi Kosloff, Ju Bahia, Yuri Fuly
Editor: Sicarios, Juary Leocardio