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Creative Creative Works OOH

Ad of the Day: Corona removes bottles from its ads in campaign encouraging recycling


By Amy Houston, Senior Reporter

June 1, 2023 | 3 min read

The new work, by creative agency David, will run across print, social and out-of-home.

Coronaless - 01

Corona billboard ad / Corona

From today, beer brand Corona is encouraging drinkers in Germany, Uruguay and Brazil to recycle, with an ad campaign that erases its bottles from the picture.

In a video accompanying the campaign, titled ‘We Returned the Bottle from this Ad, Return Yours,’ viewers see the beer being digitally removed from the print ads.

Each of the five ads in the campaign praises nature and features a beach landscape – an environment very typical of the Corona brand and a reminder to keep our natural environment clean and litter free.

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Coronaless - 02


Agency: David São Paulo, David Bogotá

Campaign: Coronaless

Client: ABI

Product: Corona

Partner and global chief creative officer: Pancho Cassis

Global chief operating officer: Sylvia Panico

Executive creative director: Edgard Gianesi, Renata Leão

Creative director: Fabrício Pretto, Rogério Chaves

Art director: Felipe Revite

Copywriter: Filipe Rosado

Account: Juan Pablo Garcia, Catalina Cordoba, Amanda Mezejewski

Production team: Fernanda Peixoto, Ana Marques, Mariana Marinho, Letícia Brito

Global PR director: Sandra Azedo

Production company: Sicarios

Photographer: Thierry des Fontaines

Executive producer: João Luz

Line producer: Rafa Pinto

Operations: Lindin Lima

Photography assistant: Ícaro Torres Correia, Artur Leite

Account: Babi Kosloff, Ju Bahia, Yuri Fuly

Editor: Sicarios, Juary Leocardio

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Creative Works OOH

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