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Best Ads of the Week: The North Face defends LGBTQ+ people and Amazon follows ‘Tache’


By Amy Houston, Senior Reporter

May 31, 2023 | 6 min read

There’s also a new privacy ad from Apple that features the voice of Glee actor Jane Lynch and a trippy ad from Meow Wolf that takes a weird yet wonderful approach to a very ordinary location, a shopping mall.

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The North Face ad

Every week, The Drum picks the top global campaigns from our creativity section.

This week, outdoors brand The North Face stood by the LGBTQ+ community amid backlash in the US, Amazon followed Olivia Wilde’s hit ‘Tache’ spot with two playful shorts and Match courted emotionally mature daters with wanted posters.

The North Face: Summer of Pride

The North Face is now in the second year of its Summer of Pride campaign. A new tongue-in-cheek short posted on social media sees drag queen Pattie Gonia representing the brand.

Amazon: It’s on Prime by Wieden+Kennedy London

Award-winning director Michael Spiccia lends his creative touch to Amazon's latest iterations of the ‘It’s On Prime’ brand campaign.

Match: Adults Wanted by Mojo Supermarket

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Match launched an out-of-home campaign in the hopes of attracting emotionally mature adults looking to bring the fun and excitement back to dating.

Flora: Skip The Cow by Pablo

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Butter brand Flora continued to encourage people to choose plant-based alternatives with its latest work. From billboards to digital six-sheets, this tongue-in-cheek campaign featured everything from drawings of cows to amusing one-liners.

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McDonald’s: Selfie by McDonald’s (in-house) and Ready 10

Footballer and sports pundit Alan Shearer starred in McDonald’s latest ad that paid homage to his iconic 1998 spot titled ‘Signature’ that saw a fan chasing the England legend for an autograph.

Volkswagen: Touareg by DDB Voltage

This VW film is set in dry-cleaning store, where the nosey owners take advantage of the unfolding drama across the street.

Apple: The Waiting Room by TBWA\Media Arts Lab

Apple dropped another chapter in its privacy push playbook. The latest short sees Emmy Award-winning actress Jane Lynch narrating the day-to-day lives of regular people.

Meow Wolf: The Real Unreal by Meow Wolf

This campaign is from art collective Meow Wolf and also included a fake wellness brand called Laërnu (hint: spell it backward).

Nespresso: The Bet

A new TV ad from coffee brand Nespresso suggests its brand ambassador, George Clooney, needs to put a little luck in his cup.

Blizzard Entertainment: Diablo IV by 72andSunny

This eerie short film heralding the launch of Diablo IV brings the characters from Blizzard Entertainment’s famed gothic video game series to life (and urges players to rescue them from the grips of evil).

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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