Ad of the Day: Flora continues to spread vegan message with cheeky billboards
The push follows on from January’s ‘Skip the Cow’ campaign launch for the Upfield-owned brand.
Flora billboard / Pablo
Butter brand Flora is continuing to encourage people to choose plant-based alternatives with its latest work. From billboards to digital six-sheets, this tongue-in-cheek campaign features everything from drawings of cows to amusing one-liners.
One billboard reads: “We had this mad idea not to put plants through a cow,” while another says “Farewell cow butter thanks for the mammaries”.
Dan Watts, executive creative director at Pablo, said: “Cow butters are not weird. But it’s not... not weird. The more Pablo works with Flora Plant and writes to ‘Skip the Cow’ the more fun we seem to have.
“We look forward to seeing where we can take this ‘moo’vement next.”
Credits
Pablo
Founder: Gareth Mercer
Executive creative director: Dan Watts
Creative director: Oli Beale
Copywriter: Rohit Tharakan, Fei Waller
Art direction: Dave Dye
Planning director: Joan Devereux
Account director: Kate Sheppard
Senior account manager: Tom Penrose
Stills producer: Kelly Watts
Designer: Viren Patel
Upfield
Chief marketing officer: Jorn Soquet
Marketing director: Ian Hepburn
Brand manager: Meltem Egansu
Brand Manager: Gemma Williams
Chief client advisor: David Wheldon
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