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Ad of the Day: Flora continues to spread vegan message with cheeky billboards


By Amy Houston, Senior Reporter

May 30, 2023 | 2 min read

The push follows on from January’s ‘Skip the Cow’ campaign launch for the Upfield-owned brand.

Flora - 01

Flora billboard / Pablo

Butter brand Flora is continuing to encourage people to choose plant-based alternatives with its latest work. From billboards to digital six-sheets, this tongue-in-cheek campaign features everything from drawings of cows to amusing one-liners.

One billboard reads: “We had this mad idea not to put plants through a cow,” while another says “Farewell cow butter thanks for the mammaries”.

Dan Watts, executive creative director at Pablo, said: “Cow butters are not weird. But it’s not... not weird. The more Pablo works with Flora Plant and writes to ‘Skip the Cow’ the more fun we seem to have.

“We look forward to seeing where we can take this ‘moo’vement next.”

Flora - 03
Flora - 02



Founder: Gareth Mercer

Executive creative director: Dan Watts

Creative director: Oli Beale

Copywriter: Rohit Tharakan, Fei Waller

Art direction: Dave Dye

Planning director: Joan Devereux

Account director: Kate Sheppard

Senior account manager: Tom Penrose

Stills producer: Kelly Watts

Designer: Viren Patel


Chief marketing officer: Jorn Soquet

Marketing director: Ian Hepburn

Brand manager: Meltem Egansu

Brand Manager: Gemma Williams

Chief client advisor: David Wheldon

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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