Creative Pride Creative Works

Pride London’s campaign champions trans allyship with inclusive message


By Amy Houston, Senior Reporter

May 26, 2023 | 3 min read

It comes as people within the trans and non-binary community face increased adversity from media and political developments, including the blocking of Scotland’s gender reforming act.


Pride London’s 2023 campaign / Pride

‘Never March Alone’ is the tagline for this year’s Pride celebrations in London. Taking place on July 1, the powerful new push puts trans people at its heart, highlighting the joyful community of brilliant, multi-faceted individuals.

In recent times, the trans and non-binary communities have had to face dangerous rhetoric similar to the ones used against homosexuals in the 1980s. Sadly, in 2021-2022, hate crimes targeting transgender people increased by 56%, as the number of overall offenses hit a record high in England and Wales.

The Mayor of London, Sadiq Khan, said: “London is renowned across the globe as a beacon of inclusion and diversity, and Pride is part of the reason. The march of solidarity and celebration has helped to change our society and I’m pleased that this year’s campaign will be in support of the capital’s trans and non-binary community. In London, you are free to be who you want to be and to love you want to love, and in July more than 1.5 million people will once again take to the streets to send that message to the world.”

The campaign will be brought to life through a series of photographs and video portraits of members of this community and those who stand with them. It will be amplified through out-of-home, digital and social activations.

Christopher Joell-Deshields, chief exec of Pride in London, added: “Pride in London is much more than a celebration of our vibrant community; it is a powerful gathering that fosters unity and support. Amidst the ongoing adversity faced by the LGBT+ community worldwide, we want every trans and non-binary person to feel the unwavering solidarity we offer. You are not alone – we stand with you”

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