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By Amy Houston, Senior Reporter

May 26, 2023 | 3 min read

The film is set in dry-cleaning store, where the nosey owners take advantage of the unfolding drama across the street.

Car manufacturer Volkswagen is touting its Park Assist Pro feature in this fun ad that sees a couple of business owners observe what’s going on outside their shop. In the ad, various drivers portray the everyday struggle of entering narrowly parked cars, which results in many ruined items of clothing.

The final scene ends with a suave-looking Volkswagen Touareg driver who effortlessly picks his phone from his pocket, uses the app to navigate his vehicle out of the tight spot and leaves the couple looking on baffled from the window.

"Seeing the park-assist pro feature through the unusual point-of-view of our two charming dry-cleaning owners and presenting it as an effortless, everyday problem-solver, creates the fun, lighthearted tone, that perfectly sets the stage for the new Touareg,” said the director Kay Kienzler.

“For me as a director, the combination of a great cast, a strong cinematic story and a catchy, surprising twist that all comes from an excellent creative idea makes this a nice addition to the long heritage of funny and entertaining Volkswagen spots.”


DDB Voltage

Chief creative officer: Tim Wettstein

Executive creative direction: Thomas Koch & Sascha Dudic

Creative direction: Heitor Buchalla

Strategy: Carsten Schneider, Kristina Kupper, Simon Preß

Art director: Heitor Buchalla

Business director: Sarah Bensel

Account management: Anne Mahncke & Gil Voigt de Oliveira

Production company: Film Deluxe Director: Kay Kienzler

DoP: Roman Müllegger

Executive producer: Gernot Jurisch-Navarro

Head of post: Matthew Gyngell

Editor: Silas Baisch

Color grading: Stefan King

Service production: Groundglass Cape Town

Music: Johannes Repka

Sound design: Schwarm Audio Netzwerk


Director brand strategy and customer insights brand VW: Dr. Gilbert Heise

Head of marketing content ICE department VW: Dr. Patricia Yazigi and Christine Vetterkind

Marketing content ICE: Christine Karnagel, Torne Krüger and Maren Maznain

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Creative Works Volkswagen

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