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Nominations announced for The Chip Shop Awards 2023

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By Thomas O'Neill, Managing editor

May 24, 2023 | 11 min read

Winners’ ceremony will be broadcast on thedrum.com on Tuesday, June 20.

Chip Shop Awards

We list all of this year’s nominees below

The Drum’s Chip Shop Awards celebrate creativity in its purest form. A platform where anything and everything is allowed, this is an awards show with no rules and no boundaries, meaning the possibilities are endless.

For 2023, Wayne Deakin, the global principal for creative at Wolff Olins, did the honors and headed up our judging panel, presiding over an impressive jury that boasted big-name creatives from all over the world, from agencies including Media.Monks, Leo Burnett, Vaynermedia and David Miami.

Gordon Young, editor-in-chief at The Drum, said of the 2023 nominations: “The Chip Shops has always been my favorite awards show – a home for pure, unadulterated, disruptive fun that more often than not gets us ‘battered’. And in a world where cancel culture reigns supreme and political correctness is the norm, this year’s entries offer some much-needed light relief.”

The Chip Shop Awards winners’ ceremony will be broadcast on thedrum.com on Tuesday, June 20, at 4pm.

Below, we list all of this year’s nominees across categories that range from Most Woke Ad to Best Work Created by a Non-human. To view the work, visit The Chip Shop Awards website.

Best ad that’s most likely to get us in deep shit

  • To Russia With Love by Next DC

  • Magic Eraser for Google Pixel by Stein IAS

  • Woke Up – Make The Connection for Vegan Friendly by Hotwolf

  • TikTok: Keeping Suicide Alive by Broken Antler – Elaine & Ben Adam-Harris

  • Scratching Off TV For Ohio Lottery by Marcus Thomas

  • Water UK: An Important Message For Swimmers for Water UK by Krow.x

Best ad based on a topical event

  • Magic Eraser for Google Pixel by Stein IAS

  • All Rise For Pfizer by Krow

  • A Snickers For Congress for Snickers

  • Banger For Wall's by Krow

  • Good Things Come To Those Who Wait for Guinness by Radley Yeldar

  • The One Pen An Heir Would Bear for Mont Blanc by Radley Yeldar

  • Love It Or Hate It for Marmite by Pitch Marketing Group

Best ad for a category we’ve not yet thought of

  • The Gamers Sauce for Heinz by Miami Ad School Europe

  • Star Wars X Daft Punk by Brand & Deliver

  • Oral-B Longer Lasting White

  • The Upcycled Awards Collection for The Public House by The Public House

  • The Joy Of Banking for Barclays by The Elephant Room

Best ad for relative or friend

  • See You Sunday Peppa for Colman’s

  • Get Away, Whenever for EasyJet

  • Insole Checklist for Merkle by Merkle

Best ad most likely to help humanity

  • It’s The Guns for Moms Demand Action by Ledger Bennett

  • The Coffee Brick for Nespresso by Miami Ad School Europe, Miami Ad School Toronto, Miami Ad School Madrid

  • Bounce Back for Barilla by Miami Ad School Europe, Miami Ad School Toronto, Miami Ad School Madrid

  • Step In To Check In for Mind

  • NoMoPox for by Impero

  • Stretching ID for Text Neck Syndrome Prevention for Apple by Ideation55555

Best ad that was rejected by a client

  • The Joy of Banking for Barclays by The Elephant Room

  • Love Buzz for Nasty Gal by Journey Further

  • It Takes Balls To Check Balls for Testicular Cancer Society by We The Brands

  • #Killerselfie for Instagram by We Are Social

  • Guinness, Now For The Whole Family

  • Congestion Relief for Translink by Ardmore

Best ad that will get you hired

  • #LendYourTagline for WHO or Unicef

  • Beautiful Graphs, Made Easy with Canva for Canva

  • The ‘Key’ To Getaway Temptation for Brittany Ferries by Reflect Digital

  • Just GreAIt Designers

  • Lego: Inspiring Mankind

Best ad without a visual

  • Make Meat A Dirty Word for Beyond Meat by FK3

  • Gamble Beware for National Gambling Treatment Service by Marketing Concepts

  • Genius – Find The Lyrics for Genius by 3B1

  • How I’m Really Feeling for Mind by Haygarth Group

  • Unpretentious Eating for Greggs by Radley Yeldar

  • Logos Against Liver Damage for Drinkaware.co.uk by Haygarth Group

  • Don't Let Bites Ruin Your Holiday for Incognito Mosquito by Truant London

Best campaign from the future

  • Meat Stars – True Celebrity Dining by Benjamin Scott

  • For The City Wankers Of The Future for Land Over by Stein IAS

  • If You Have The Meanz for Heinz by Sarah Purvis

  • Repap for GF Smith by &Lab

  • Prostitute Starter Kit for by Phai Dip

Best campaign from the past

  • We Buy Lemons for We Buy Any Car

  • Some Emails Are Best Deleted for The Green Web Foundation by Rooster Punk

  • NeyType

  • Wireless Fire for WiFire by SQLI Digital Experience Belgium – Ghent

Best campaign to promote the Chip Shop Awards next year

  • Creativity Without Limits by Haygarth Group

  • Stand Out

  • An Awards Show With More Bite

  • Anything And Everything is Allowed by Brand & Deliver

  • Chip Fork by Radley Yeldar

Best charity ad

  • Floor plans for Shelter by Krow

  • Where’s Willy? for WWF by Journey Further

  • Cancer Council Captcha for Cancer Council by Tom Birts and Laszlo Kiss

  • Core Memory Blocks for Alzheimer's Society

  • Unicef v Prime for TeamITG by TeamITG

  • AisleHelp: Hacking The Reduced Item Sticker for The Trussell Trust by Amplify

Best concept that seriously should run in the real world

  • Croc Marten's for Dr Marten's x Crocs by Acne London

  • Winter Bodies for Häagen-Dazs by Katie&Caitlin

  • Ddpax for Tampax by Chrissie Butcher

  • Check Your Balls - It Could Be You for The National Lottery x Testicular Cancer Awareness Month by Zeal

  • Henby – Identified By The Smile for Henry (Numatic International) by Krow.x

  • Size Does Matter for Movember

Best plagiarism or adaptation of existing work

  • I Still Cannot Be Silent – Penguin Books Special Edition Tolstoy Series In Aid Of Ukraine for Penguin Books by Mind Field Advertising

  • Good Things for Guinness by Hallam

  • Braverman Airways for British Airways by Dragon Rouge

  • Broken in the Royal Navy for Royal Navy by Momentum Worldwide

  • The Other Reasons We Fly for Air France by Radley Yeldar

  • An Awards Show With More Bite for The Drum Chip Shop Awards

Best shop window postcard

  • By The Numbers for Sudoko

  • Rock Up for Warehouse Climbing Centre by Rigby & Cooke

  • Writer's Block for faberacademy.com by Ogilvy Health

  • Total Block for Ad Blocker

  • We Move Any House (or Postcards) for Dan's Removal Service by Phai Dip

  • Blinds 24/7 for Brian's Blinds by Radley Yeldar

Best use of bad taste

  • Protest with Heinz for Heinz by Harry & Hibs

  • Good Riddance for Raid by Jonah Campbell & Stina Anderson

  • Megan – Princess of Privacy for BeReal by Tallulah

  • Finger Eatin’ Good for KFC by Terry Eeles

Best use of celebrity

  • God of War: Ragnarök – All Parents Can Relate for Sony Interactive Entertainment by Mcean

  • NeyType

  • Toilet Reading for Who Gives A Crap Toilet Paper by Anything Is Possible

  • Say Aah for Curaprox by Jonah Campbell & Stina Anderson

  • That's Hot for Greenpeace by Playing Field

  • The Fresh Rinse for Listerine by TMW Business

  • Magic Eraser for Google Pixel

Best use of honesty

  • Stop Them Spewing Sh*t for Labour Party by Inkling Culture

  • Size Does Matter for Movember by Rhys Delios Callanan

  • The World Leaders Expansion Pack for Cards Against Humanity by Tallulah

  • If You Have The Meanz for Heinz by Digital Radish

  • Iceland Rebrand for Iceland by Raw London

  • The World's Least Wanted List for Amnesty International by BBD Perfect Storm

  • Gamble Beware for National Gambling Treatment Service by Marketing Concepts

Best use of satire

  • The World Leaders Expansion Pack for Cards Against Humanity by Tallulah

  • Ikea Westminster Ad Campaign for Ikea by RizkMcCayTribe

  • The Redaction for Tipp-Ex by Hallam

  • She'll for Shell by Jonah Campbell & Stina Anderson

  • Uber Ambulance for Uber by One Agency Media

Best vandalism of an existing ad

  • It Doesn't Add Up for Labour Party by You Agency

  • Looks Like Trouble for The Royal Life Saving Society by Foe

  • Greanpeace x Airbnb for Greenpeace by Krow

  • A Better Reason for Travel by TMW Unlimited

  • Flush-thru for Senokot by TMW Unlimited

Best work created by a non-human

  • Nature’s Stuffed for WWF by TMW Business

  • AI Can’t Solve Everything by Merkle

  • Air. Where there is none for Nike Air & Nasa by Momentum Worldwide

Most woke ad

  • Maybe They’re Born With It for Maybelline

  • To Russia With Love by Next DC

  • Henby – Identified by the smile for Henry (Numatic International) by Krow.x

  • Fisherthem's Friend for Fisherman's Friend by Tangerine

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