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By Amy Houston, Senior Reporter

May 24, 2023 | 3 min read

The tech giant has also released a white paper offering an overview of how it helps protect data stored in the Health app on iPhone and in HealthKit.

Apple has just dropped another chapter in its privacy push playbook. The latest short sees Emmy Award-winning actress Jane Lynch narrating the day-to-day lives of regular people.

‘The Waiting Room’ is styled on a typical doctor’s office, where patients wait to be seen by a medical professional. As folk come and go, the Glee star begins to divulge very personal information about each character on the screen. A man who hasn’t brushed his teeth since Tuesday is savagely outed, a woman called Hillary is embarrassed by the revelation she has only taken 347 steps and someone called Bill has his toilet habits disclosed by Lynch.

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It’s all very metaphorical and fun but serves as a reminder of the huge amount of personal health data phones have.

The ad was directed by award-winner Craig Gillespie, known for films such as I, Tonya and Cruella.

In a brand-new white paper from the Silicon Valley company, details about health data are laid out. The tech giant claims everything is end-to-end encrypted and, as a result, data in the Health app is not readable by anyone - even Apple.

Apple has long been determined to become a data privacy leader in consumers’ eyes and has, in the past, been called out.

The brand has emphasized that it’s not about convincing people but more about raising awareness and helping people feel in control and understand the tools.

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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