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Finalists confirmed for The Drum Awards for Online Media 2023

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By Thomas O'Neill, Managing editor

May 24, 2023 | 11 min read

Winners’ ceremony will be broadcast on thedrum.com on Friday, June 16.

The Drum Awards

We list all of this year’s nominees below

The Drum Awards for Online Media celebrate the original, clever and thought-provoking work of editorial teams and media owners whose skill and commitment keep the public informed.

Spriha Srivastava, the UK bureau chief and executive editor of Insider, chaired the jury for our 2023 awards and was joined in the judging room by experts from NBCUniversal, HuffPost, The New York Times Magazine, Channel 4 and many other major media organizations.

Gordon Young, editor-in-chief at The Drum, said of the 2023 finalists: “Digital publishing is facing a testing time right now, so to see among our Awards entries so many examples of individuals who are changing publishing for the better and making it more relevant than ever is extremely encouraging. I’ve no doubt that these are the people who will be at the forefront of the next big evolution in online media.”

The Online Media Awards winners’ ceremony will be broadcast on thedrum.com on Friday, June 16, at 4pm

Below, we list all of this year’s nominees across categories that range from Commercial Innovation of the Year to Podcast of the Year.

Commercial

Best Commercial Innovation

  • Mail Metro Media for DMG:ID

  • Ozone for Ozone Smart Bidstream: Powering publisher-led programmatic

Commercial Campaign of the Year

  • Google for Year in Search 2022

  • Hawthorn Advisors for The Evening Standard and Axa Startup Angel – A Partnership made in Heaven

  • Screenshot Media for Toms 10x10 Mental Health Campaign

  • Haymarket Automotive Studio for Audi e-Tron & Autocar Electric: changing perceptions of premium electric performance

  • Haymarket Automotive Studio for BMW M and Autocar Performance: celebrating 50 years of looking forward

  • Platform Media for EFL X Platform Media: Carabao Cup and Papa Johns Trophy Campaigns 2022/23

  • Independent Digital News and Media for Kwik Fit – Driving Change + The Independent

Native Advertising Campaign of the Year

  • Mail Metro Media for Nicorette

  • Mail Metro Media for Save the Children

  • Haymarket Automotive Studio for Ovo Energy & Move Electric: sparking a richer conversation about e-mobility

  • Haymarket Automotive Studio for Mini Electric & Haymarket Automotive: amping up real MINI Electric owners' passion

Individual or Team Categories

Branded Content Team of the Year

  • Immediate Media Co for Imagine, Immediate Media Co

  • Haymarket Automotive Studio for Haymarket Automotive Studio: taking on the challenge of a turbulent car market

  • Independent Digital News and Media for The Independent

  • McKinsey & Co for 2022 Year in Review: What just happened?”

  • Politico for Politico Studio

Commercial Team of the Year

  • Haymarket Automotive Studio for Haymarket Automotive Studio: taking on the challenge of a turbulent car market

  • Ozone for Team Ozone – Simply Premium

Content Creator of the Year

  • Al Jazeera English’s Ali Rae

  • The National’s Willy Lowry

Editorial Executive of the Year

  • Screenshot Media’s Alma Fabiani

  • Al Jazeera Digital’s Soraya Salam

Editorial Team of the Year

  • Gay Times

  • Screenshot Media

  • BBC

  • Al Jazeera Digital for SlowJo/Feature

  • Al Jazeera Digital for Start Here

  • LadBible Group

  • PinkNews

  • The Sun

Journalist of the Year

  • Politico’s Elisa Braun

  • MEE’s Dania Akkad

  • Insider

  • Al Jazeera English’s Ali Rae

  • Al Jazeera Digital’s Sandra Gathmann

  • Al Jazeera Digital’s Rémy Nsabimana

Outstanding Digital Team of the Year

  • ITV News Digital Team

  • Insider for The first viral war: Insider’s news coverage of Ukraine

  • Screenshot Media

  • Al Jazeera Digital for The Take

  • PinkNews for Editorial and Video Production teams serving a global audience

Publisher of the Year

  • Woo (by ITV) for Woo (by ITV): turning generation anxious into generation zen

  • Independent Digital News and Media for The Independent

  • PinkNews for PinkNews – The digital publisher for the next generation

  • Al Jazeera Digital for Al Jazeera Youtube

Social Media Team of the Year

  • Reach for Daily Star’s Lettuce v Liz Truss Live Stream

  • TheSoul Publishing for Striking a Chord: Why Gen-Z and Millennials Love TheSoul Publishing's Virtual Popstar

  • Gay Times for Gay Times continues to achieve record highs on social media

  • ITV News Social Team

  • Al Jazeera Digital for Tweeting Truth: Al Jazeera English’s 2022 Coverage on Twitter

  • MEE for How a small publisher went big on TikTok with a simple pivot

  • Hello for Hello's Royal Year In Social (And So Much More)

Video Team of the Year

  • Al Jazeera English for A Sense of Community

  • Screenshot Media

  • The Times & The Sunday Times Video Team

  • Google for Year in Search 2022

  • Economist Films

  • Al Jazeera English for All Hail the Planet

  • Brut America

  • Al Jazeera Digital for Start Here

  • PinkNews

Journalism & Comms

Best Campaigning/Investigative Journalism

  • Insider for Deaths in the Family

  • BBC for Tim Westwood: Joint investigation by BBC News/ BBC Three and the Guardian

  • New Lines Magazine for How a Massacre of Nearly 300 in Syria Was Revealed (New Lines Magazine)

  • ITV for 200 babies died because of failings at Shropshire maternity hospitals, Ockenden report reveals

  • Insider for He Was My High School Journalism Teacher. Then I Investigated His Relationships With Teenage Girls.

  • CNN for Exclusive: Millions in Western aid flowed to churches in Ghana despite years of campaigning against LGBTQI+ rights

  • Insider for Warehouse Nation

Best Commentary/Blogging

  • The National’s Gavin Esler

  • Al Jazeera Digital for On the Necessity of an International Constitutional Court

  • Al Jazeera Digital for AJE Opinions

Best Use of Crowd Sourcing or Citizen Journalism

  • The Telegraph for Life on the Frontline

  • Insider for Summer of Travel Chaos

  • ITV News for Here's The Story

Best Use of Social Media

  • Good Morning Britain (ITV) for 1 Million Minutes 2022

  • MHP Group for BeIN Sports

  • Vice Media Group for i-D: My Month in Photos

  • Al Jazeera Digital for Unveiling the Truth: Al Jazeera’s Social Media Coverage of Shireen Abu Akleh

  • Insider for Queen Elizabeth II’s In Memoriam Coverage

Editorial Campaign of the Year

  • Good Morning Britain (ITV) for 1 Million Minutes 2022

  • Al Jazeera Digital for AJ+ Shireen Coverage

Editorial Innovation of the Year

  • Refinery29 for Refinery29 Twitch

  • ITV News for Here's The Story

  • The Conversation UK for Quarter Life – The Conversation UK

  • The National for English-to-Arabic text-to-speech

Podcast of the Year

  • BBC World Service for Love, Janessa

  • Lockdown Productions for The Greatest Menace: Inside The Gay Prison Experiment

  • MIT Technology Review for In the cockpit with AI

  • Politico for Politico’s Westminster Insider Podcast

  • Platform Media for Moment of Truth

  • Al Jazeera Digital for The Take

  • ITV News for Partygate: The Inside Story

Other

Best Launch/Relaunch of the Year

  • Woo (by ITV) for Woo (by ITV): turning generation anxious into generation zen

  • The News Movement for The News Movement

  • SLT Consulting for Revitalizing Connections: A Brave New Look for a Global Community

  • PinkNews for PinkNews relaunches inclusive and accessible website

Best Pivot Initiative

  • ITV News for What You Need To Know

  • Conill Advertising, DBA of Saatchi and Saatchi North America for The 20 Years Call

Best Use of Photography

  • Insider for The Next Generation of Chinatown

  • Vice Media Group for i-D: My Month in Photos

Technical Innovation of the Year

  • Ozone for Ozone Smart Bidstream: Powering publisher-led programmatic

  • Al Jazeera Digital for World Cup Qatar 2022 ‘Can you guess who will win?’ AI predictor game

Overall Awards

App of the Year

  • The Telegraph

  • PinkNews

Brand of the Year

  • Woo (by ITV)

  • The Independent

  • MHP Group for BeIN Sports

  • PinkNews

  • CNBC International

  • Time Out

  • Press Gazette

Website of the Year

  • The Sun

  • Cedar for Tesco Real Food

Site Categories

Best Designed Site

  • McKinsey & Co for 2022 Year in Review: What just happened?

Best Local/Regional News Site

  • Belfast Telegraph

Best Sports News Site

  • Footballco for Goal

  • Boxing Social

Specialist News Site

  • Politico for Politico Pro

  • DeSmog

  • Press Gazette

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