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Thai Bank Krungsri promotes the power of saving time in surreal campaign


By Danielle Long | Acting APAC Editor

May 18, 2023 | 4 min read

Thai Bank Krungsri has launched a surreal campaign showcasing its seamless banking experience and it reinforces its positioning as 'the time saving bank'.

Thai ad

VMLY&R creates surreal campaign for Krungsri Thailand

The 'Your time' campaign is a sentimental film demonstrating the power of its seamless customer experience (CX), which provides Krungsri customers with more time to do the things they love.

The campaign, which was created by VMLY&R, is targeting younger customers and was inspired by responses from real customers about the things they would do if they had more time.

From flirting with boys, to spending time with their cat, cosplaying to chillaxing with loved ones, the campaign highlights how Krungsri brand’s message of “valuing their customers’ precious time, no matter how eccentrically they wish to spend it."

The film, which was directed by award-winning-director Teerapol Suneta, is part of a larger integrated campaign, 'Make Life Simple' which includes TV, OOH, online and KOL activity.

Ekkavee Visitsunthorn, head of corporate marketing, Krungsri Bank, said: “‘Make Life Simple’ has been the Krungsri Brand promise since 2012 and continues to be so in today’s fast paced world.

"Today, ‘simplicity’ means innovative solutions that are seamless and integrated into daily lives; it means being worry free. People are no longer just looking for a financial service provider, they are looking for a partner that truly understands them, who can inspire them to achieve their goals and provide seamless solutions that simplify their financial matters so that they can have more time to spend on the things that matter.

"With this campaign, we want to portray that Krungsri can be the life partner they are looking for, while solidifying our ‘Make Life Simple’ brand promise for customers of all segments and age groups.”

Anuwat Nitipanont, chief creative officer, VMLY&R Thailand, says, “Connecting with Krungsri’s customers, we know that ‘time’ is of universal value – giving each of us the opportunity to do more of the things we love.

“Building on Krunsri’s brand essence of simplicity, the film aims to communicate the bank’s understanding of its customers and its promise to meet their needs of their increasingly busy lifestyles, in a way that resonates with them on a personal level – helping to transform Krungsri’s positioning as the bank for financial solutions, to the bank for life solutions.”

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